The non-alcoholic drinks market has witnessed rapid growth over the past few yearsin India. Increasing middle class population, rapid urbanisation and rising disposable income are some of the major factors fuelling this growth.

KIT: Non-alcoholic beverage market in India

Business Standard

The ad festival, which kicks off on October 31, found a template after many brainstorming sessions.

How Ad Asia found the right design metaphor

The top 10 business bestsellers

    Name this company and its two founders. One of them used to run a chain of speech therapy schools in the US because of his own speech problems and the other was a hotel operator who wanted to feature oysters in his menu. Their company was founded in the 1800s.

The Strategist Quiz (#223)

Answers to last week's quiz (#222)

With a smart combination of edgy design and value pricing Titan&rsquo;s Fastrack has managed to keep a firm grasp on the capricious youth market.

One fast move...

Ratan Tata, who has been at helm of Tata Group for two decades, has said the legacy of a true leader is to have made a difference and improved the quality of the life of people whom the person served.

True leader should have made a difference: Tata

Press Trust of India

The Danish beer maker has emerged the number three player after just over four years in India, but it still has miles to go.

Carlsberg creates fizz

When selecting an educational institute for higher education a lot of background study is needed into accreditations, feedback of students, and institute's track record, which is not an easy task to carry out in case of foreign universities.

Student's corner

Uncertain payback, problem of plenty dog transnational education courses in India.

Low traction for joint courses

CAT is different from most conventional examinations that students have written in schools/colleges. Approaching CAT in a similar manner may result in making &lsquo;unforced&rsquo; errors.

Cracking CAT: How to avoid unforced errors

After a relatively sedate start, the car maker is planning four launches in the next one year and is beefing up distribution.

Nissan shifts India gears

Cut to 2015 &mdash; scenario I. Communication networks are not confined to dreary four walled offices. Instead, groups of people forming agency tribes are on the move, walking from one client office to another or conducting meetings in open outdoor spaces.

Neuroscience and ads

The Common Aptitude Test (CAT) for admission to the prestigious IIMs and other B-schools begins across the country from tomorrow, with as many as 2.05 lakh candidates registering for it.

CAT begins tomorrow, 2.05 lakh candidates registered

The fail-proof supply chain management of the Mumbai dabbawalas, who collect tiffin boxes from their clients' homes and deliver them at their respective workplaces at lunch time, has attracted the attention of management professionals and researchers.

For dabbawalas, it's ethos, not incentives

Brands are turning to specialised design firms to revamp packaging of their products to improve their appeal and ensure ease of use.

Packing a punch

Marketers are increasingly using the festive season to connect with consumers with clever marketing and promotional tactics.

Divine opportunity for brand connect

Companies merge for many reasons: Economies of scale, access to new markets, diversification, and so forth. However, few mergers actually achieve synergy because too often mergers are motivated not by synergy but by hubris. Mergers truly succeed only when they produce synergy, and synergy can&rsquo;t happen when employees from two different cultures are demoralised and their jobs are threatened. Ultimately, they are the ones who must create the 3rd Alternative business that arises out of two businesses, says this extract from the book The 3rd Alternative.

Merging into a 3rd Alternative

ITC Food&rsquo;s salted snack brand Bingo continues to tickle consumer taste buds with new variants. The latest to hit the shelves is Tangles, the fourth in its portfolio, after Bingo potato chips, Bingo Tedhe Medhe and Bingo Mad Angles. The product, which took two years to develop, will be launched in select markets in north and south India, before being scaled up nationally.

ITC Foods: Not so straight

Competition is hotting up in the &lsquo;infotainment&rsquo; genre on television. HISTORY, the first channel by the joint venture between A+E Networks (A+E) and TV 18, has got off to a high-profile launch. The channel will reach 50 million households across digital, analogue and DTH (Tata Sky and DISH) networks. The channel will focus on action and adventure.

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