What drives fandom for the IPL teams? The presence of popular cricketers, brand equity of the team owner, followed by the team&rsquo;s performance matter the most, says a Dentsu survey.

Following the fans

Business Standard

It&rsquo;s not often that a company sells one of its best-selling products to a competitor. But pharma major Cipla did just that on Tuesday, by selling i-Pill, which is the market leader in the Rs 100 crore emergency contraceptive category, with nearly one-third share of the market.

Booster dose for i-Pill

The odds appear to be heavily stacked against telecom services provider, Mobile TeleSystems OJSC (MTS), which completes a year of its operations in India today.

MTS plays data card

Nadia Chauhan, Parle Agro&rsquo;s Joint MD, says Hippo which marked the company&rsquo;s debut in the Rs 6.500 crore Indian snacks market recently, is not a potato-based snack. &ldquo;Hippo is baked wheat munchies and is clearly based on the health plank,&rdquo; she says.

Hippo's new avatar

US-based fast food brands operator Yum! Restaurants today launched its Mexican speciality chain Taco Bell in India with the first restaurant in Bangalore and said it had plans for contract farming to open up to 100 outlets by 2015.
Yum! Restaurants, which operates brands like Pizza Hut and KFC, said it was looking to tap the young consumer segment with Taco Bell&rsquo;s Mexican offerings, as part of efforts to increase their footprint in the estimated $1-billion (Rs 4,547 crore) Indian fast

Taco Bell enters India

Press Trust of India

The upcoming Indian Institute of Management (IIM) at Rohtak in Haryana, which will begin its first session this year, plans to tie up with US-based Indiana University&rsquo;s Kelley School of Business.

IIM-R to tie up with US-based business school

Telecom handset manufacturers and service providers have emerged as the largest advertising brands during the ongoing Indian Premier League (IPL) so far, with Vodafone and Samsung leading the pack. Videocon &mdash; contemplating to buy an IPL team &mdash; is placed in the third position.

Telecom firms top advertising chart in IPL 3

Indian Institute of Management, Ahmedabad (IIM-A), is mulling international collaborations for its Fellow Programme in Management (FPM).

IIM-A to explore global tie-ups for doctoral programme

Salary offers during the ongoing final placements continue to be a matter of concern at the Indian Institutes of Technology (IITs). However, the management schools that are a part of these premier technology institutions are not affected and are seeing a 10-20 per cent jump in final as well as summer placement salaries.

Management schools at IITs see 10-20% jump in salary offers

Recommended by Sam Pitroda who headed the National Knowledge Commission (NKC), the network has till date connected around 60 educational institutions in the country, and over six virtual classrooms have been set up.

Knowledge network to benefit all students by March 2011

With the shadow of the global slowdown behind it, the corporate sector appears to have increased its appetite for consultants. Even while 10-15 per cent of the post graduate programme for executives (PGPX) batch at the Indian Institute of Management, Ahmedabad (IIM-A) is yet to be placed, the placements for the one-year programme has seen a sudden rise in consulting firms picking up large number of students.

Consulting leads recruitment race at IIM-A exec course

If you have ever wondered why foreign universities are striking most of their alliances with institutions in the southern and western regions rather than north India, a new CII-KPMG study may shed some light on the subject.

North India lags southern, western regions in literacy: CII-KPMG study

ITC has a clear game plan for its mid-priced menswear: Careful store expansion and the star power of a new brand ambassador.

John Players' new innings

Sample this: Worldwide, Van Heusen is known as a mid-market shirt brand &mdash; something the average office-goer would wear. In India, Van Heusen sits at the premium end of the market with an average shirt costing nothing less than Rs 1,200. Unlike the West, Van Heusen again has extended into segments such as women's wear, youth wear and accessories in India. In short, it has a wide range here as opposed to abroad.

Van Heusen goes off the beaten track

Indian Institute of Management Bangalore today hiked fee for its two-year post-graduate programmes to Rs 13 lakh from the present 11.5 lakh, from the next academic year.

IIM-B hikes fee Rs 13 lakh

Women comprise about 20-25 per cent of the total organised workforce in India. In absolute terms, this number is larger than the female workforce in most other nations. The increasing acceptance of women at work, increasing literacy rate, and marriage at relatively older ages are the main factors contributing to a stronger women workforce.

KIT: The women workforce and its impact

Sometime last year, Marico, the Harsh Mariwala-controlled and Mumbai-headquartered homespun maker of fast-moving consumer goods, test-marketed salted baked snacks under the brand Saffola Zest in Mumbai. The feedback from consumers was that the snack wasn&rsquo;t tasty enough. So, the company has sent the product back to its laboratory for some more research. It will be a tightrope walk for Marico.

A healthy head start?

Traditional Indian businesses want to get young. The latest to join the bandwagon is Godrej which was founded way back in 1897 by Ardeshir Godrej and his brother, Pirojshah.

In sync with the youth

    Name the brand of sport shoes and the basketball player whose signature is found on all its shoes.

Answers to last week's quiz (#141)

    &ldquo;Now you know&rdquo; and &ldquo;Live in the know&rdquo;.

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