Page 69 - News

Managing data: How data became the key tech driver

All the companies worked towards learning more about their users to better target them

Managing people: Reorienting talent to biz development

We are seeing diversity as a distinct strategy from corporates to dimensionalise their businesses

Year End Specials: Branding on the double lane

Marketers were confounded by the dualities that shaped consumer behaviour this year

2017: When brands have used something old to say something new

The list of brands convinced that sharing a blast from the past and thereby tugging at heartstrings is what it will take to get consumers engaged is growing by the month

Brand Rahul Gandhi is a work in progress

The Congress scion has won a game of perception after the Gujarat polls and taking over as party chief. But will his brand draw enough investment?

Brands that chose not to blink in 2017

A few prominent brands broke with convention this year, by talking back to belligerent mobs online and irate consumers writes Sandeep Goyal

We anticipate growth in traditional distribution channels: Venky Rajgopal

He says there is real muscularity in the way the brand Indian Terrain is growing and the traction it finds

Data Tracker: The value of stardust

On Facebook, Virat Kohli tops the list of five most popular stars with 36 million followers

India ranked second in Asia for innovation centres

Vantage point: Insights from cutting-edge research

India is 5th most vacation deprived country globally: Survey

55% Indians take fewer days of the vacation days they get

What e-retailers hate about holiday shopping

You can send back that ugly sweater for free. But for merchants, it costs a bomb

New-age brands like Facebook bet on old-fashioned nostalgia

As 2017 draws to a close, data driven brands are using their storytelling skills to get more personal and familiar with their customers

Gaming potential

Industry players should take lessons from the music industry to create lasting value

Snippets: Productive organisations

Organisations with the closest alignment between their geographical talent footprint and market opportunity tend to be most productive and profitable

Kerovit TV ad: Whacky take on sanitary ware advertising

A new campaign by Kerovit aims to popularise the brand among young couples with a whacky take on sanitary ware advertising

Flipkart's in-house brand play

Will the home grown e-commerce giant's big push into private labels pay off?

Rubbing shoulders with painters

Birla White turns to the community of painters to increase market penetration and reach

Brand Sephora gets an image makeover

With more exclusive labels and larger stores, the LVMH-owned beauty retailer finally turns the corner in the Indian market

Woodland bets on the lure of the outdoors

The 25-year old brand digs its heels into sports equipment and gear, hopes to build a portfolio that caters to every niche in the category

Clients are wrestling with what their businesses will be in 5 yrs: Chestnut

Earlier, big thinking was happening at the strategy level and technology was the enabler. Now the reverse is happening, Donald Chestnut tells Sangeeta Tanwar