New-age brands like Facebook bet on old-fashioned nostalgia

As 2017 draws to a close, data driven brands are using their storytelling skills to get more personal and familiar with their customers

It is all about engagement say marketers, as brands go all out to hook the customer in a range of personalised communication initiatives at the end of the year. To do that, they are dipping into vast reserves of customer data at their disposal and; instead of pushing targeted discounts and offers or pitching new products and services, the marketing teams at Facebook, Uber, Twitter and YouTube among others are encouraging users to get nostalgic about their everyday routines.

Brands like Facebook have been placing the customer at the centre of their storytelling efforts for a while now, tracking their