Page 73 - News

TVS revs up on the premium track

The company sharpens the pitch on design and style to get a grip on the high-end bike market, hopes to leverage its alliance with BMW

Govt is listening to industry on GST, says Adi Godrej

The second half of FY18 will be even better for consumer goods companies: Adi Godrej

The govt has been responsive to GST, says Britannia's Varun Berry

Britannia reported a nearly six per cent volume growth for the September quarter

We are aiming for full potential in India-Canada trade relations: Champagne

Canada is blessed to have 1.4 million people of Indian origin: François-Philippe Champagne, Canadian Minister of International Trade

Vodafone India tunes in to a new beat

With a new tagline and revamped visual identity, the telecom major readies for the bruising battle for survival in the Indian market

Jump in PPOs hint at better placement season at IITs this year

Nearly 60% of PPOs went to students of Computer Science and Electrical Engineering Departments

Indian Super League: Brands get closer to the goalpost

Indian Super League looks to cash in on the growing fervour for the game among the youth and female audiences

We want user connections on our platform to be more productive: Penry Price

Interview with Penry Price, vice-president, marketing solutions (LMS), LinkedIn

Asia-Pacific remains global leader in HNWI population and wealth: Report

Asia-Pacific is on target to surpass $40 trillion in HNWI wealth by 2025, says report

Service sector embracing gig economy in India

Vantage point: Insights from cutting-edge research

Online firms look at value creation to seize markets

As vast segments of the taxi and furniture markets remain unorganised, differentiated offerings at scale remains the biggest hurdle

The merchandise story: From push to shove

Disney, Turner cash in on the growing interest in merchandise, increase licensing deals and expand the range of products

Rethinking Datsun: Nissan is getting aggressive with advertising, service

Nissan is sharpening the punchlines as it takes its campaign digital, says it will get louder and bolder to get close to the young urban commuter

The brand promise of nostalgia

Sharp targeting and smart marketing have made Carvaan a successful brand. But, will its retro appeal allow it to remain a lasting one?

No shortcuts for Nokia

The brand plans to try its luck in the smartphone market with reliability as its key proposition

Dalda's kitchen connect

In its latest campaign, Dalda is stressing that it's now a refined oil brand and no longer just a vanaspati offering

Online travel agencies revisit loyalty plans

According to recent study by Euromonitor International, online travel sales and e-commerce was in growth phase in India in 2017

Maruti Suzuki, Tata Motors, Skoda don the greasepaint

With swanky showrooms and VR-enabled sales platforms Maruti Suzuki, Tata Motors, Skoda bet on shine and gloss, place their faith in experiential branding

Over 50% of work is driven through mobile platforms: Survey

Around 50% developers in emerging markets like India tend to have more new businesses compared to their peers

B2B and advanced technology start-ups on a growth path

20% of start-ups emerged from tier-II and III cities: NASSCOM-Zinnov report