Rethinking Datsun: Nissan is getting aggressive with advertising, service

Nissan is sharpening the punchlines as it takes its campaign digital, says it will get louder and bolder to get close to the young urban commuter

Nearly three years back Nissan relaunched the Datsun brand and brought it to India, but Jerome Saigot, managing director, Nissan Motor India is candid enough in his assessment of the brand’s performance. He admits that the company needs to do more to ease the small car’s drive in the country. “We are not known enough in the Indian market,” he said and that is despite having, he believes, a strong product. The solution: get aggressive with brand communication and increase the number of customer touchpoints through showrooms, experience zones and other initiatives. On Thursday Saigot announced the sale of 100,000