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We want user connections on our platform to be more productive: Penry Price

Interview with Penry Price, vice-president, marketing solutions (LMS), LinkedIn

Penry Price, vice-president, marketing solutions (LMS), LinkedIn
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Penry Price, vice-president, marketing solutions (LMS), LinkedIn

Sangeeta Tanwar
We have just started thinking about video and we expect it to drive a lot more engagement, Penry Price tells Sangeeta Tanwar.

WPP CEO Martin Sorrell recently suggested that social and professional platforms need to embrace their roles as media companies and should be subjected to regulation accordingly. What’s your take on this?

What I do think Martin Sorrel is talking about and which I think is very valuable is that whoever you are, if you have a relationship with customers, members, users, readers — you treat them well, service them properly and you should as a brand be able to have