Page 81 - News
Safety, security top women car buyers' expectations: Study
Vantage point: Insights from cutting-edge research
 "Safety, security top women car buyers' expectations: Study")
Ford India, Vodafone are showcasing marketing talents at Ganapati festival
Ford India, ITC Hotels, Vodafone are some brands showcasing marketing talents at Ganapati festival
 "Ford India, Vodafone are showcasing marketing talents at Ganapati festival")
Cartoon Network banks on nostalgia to drive merchandise operations
CN was the first dedicated kids' animation channel in the country, entering the market in 1995
 "Cartoon Network banks on nostalgia to drive merchandise operations")
It's hard to find a humble CEO. Here's why
Studies show that narcissists are particularly skilled at appearing charismatic at first sight
 "It's hard to find a humble CEO. Here's why")
It is not all about sugar: Mondelez India MD Deepak Iyer
Per capita consumption in India is just 100 gms per person, way below the developed world
 "It is not all about sugar: Mondelez India MD Deepak Iyer")
Mondelez renovates to stay young, healthy
The company looks to recruit new customers and hold onto old loyalists
Shop till you drop
It is not a choice between online and physical stores, but over which brand delivers the right expe
 "Shop till you drop")
Mapping the digital customer
Indians are eager consumers of digital advertising; and round-the-clock service
 "Mapping the digital customer")
Senior execs take up over half the seats at MDPs, to stay relevant: Survey
Most enrolments come from 15-year-plus experienced seeking upskilling following digital disruption
 "Senior execs take up over half the seats at MDPs, to stay relevant: Survey")
WagonR: Maruti Suzuki is set to steer its third brand into 2 million club
The numbers convey a sense of the contribution that WagonR makes to Maruti Suzuki
 "WagonR: Maruti Suzuki is set to steer its third brand into 2 million club")
Telecommunications sector will have close to 3 mn vacancies next yr: Study
Emerging tech such as 5G, M2M and the evolution of ICT are expected to create employment avenues
 "Telecommunications sector will have close to 3 mn vacancies next yr: Study")
Ceat Tyres new ad campaign: Splash of humour for a safe ride
Highlights the perils two-wheeler riders face during monsoon, urges them to opt for dependable pair
 "Ceat Tyres new ad campaign: Splash of humour for a safe ride")
Ashok Leyland goes digital for aftermarket
Commercial vehicles major maps 20,000 mechanics across India to deliver better customer experience
 "Ashok Leyland goes digital for aftermarket")
Brands, endorsers rethink relationships
Consumer protection rules, tight advertising budgets are making brands wary of each other
 "Brands, endorsers rethink relationships")
GSK, Mondelez, Nestle brew up a storm in a health cup
As competition heats up, health drink brands get more aggressive with promotions and promises
 "GSK, Mondelez, Nestle brew up a storm in a health cup")
Netflix signs Shonda Rhimes in counterpunch to ABC and Disney
Netflix's move amounts to a major counterpunch to Disney's announcement
 "Netflix signs Shonda Rhimes in counterpunch to ABC and Disney")
Customers expect more from insurers, bankers
Banks and insurance firms are up against a demanding, rapidly evolving clientele: Kantar IMRB survey
 "Customers expect more from insurers, bankers")
SMEs: Preparedness and consultation are key for a smooth transition to GST
Did you take early steps, and speak to your customers and vendors about readiness?
 "SMEs: Preparedness and consultation are key for a smooth transition to GST")
We are offering same technology at a better price: Super Plastronics CEO
Interview with Avneet Singh Marwah, CEO and director, Super Plastronics Pvt Ltd
 "We are offering same technology at a better price: Super Plastronics CEO")
Grant Thornton survey recommends steps to assess corporate culture
The findings are based on research covering over 2,500 business leaders around the world
 "Grant Thornton survey recommends steps to assess corporate culture")