Mapping the digital customer

Indians are eager consumers of digital advertising; and round-the-clock service

With almost every brand seeking the digital route to the customer’s wallet, there is a rush to gain greater understanding of the way people access, purchase and engage online. Recent surveys by Adobe Digital Insights, SAP India and other agencies are throwing up some answers on what Indian customers want online.
 
According to Adobe’s India Advertising Report 2017, more Indian consumers trust the ads that land up on their digital platforms than anywhere else in the world. They look forward to personalised branded messages and are comfortable if the brands they regularly use and trust collect data to customise