Page 82 - News
Data Tracker: Internet salesmen
It seems that this is perhaps the best time for brands to explore the direct-selling model
 "Data Tracker: Internet salesmen")
A majority of Indian workforce prefers to be entrepreneurs, says survey
Vantage point: Insights from cutting-edge research
 "A majority of Indian workforce prefers to be entrepreneurs, says survey")
Many moods of the nation are reflected in television viewership
The television set has for long been one of the biggest binding agents for Indian families
 "Many moods of the nation are reflected in television viewership")
Uber looks to break the outsider image with TV ad campaign
With a new campaign that talks about togetherness, Uber challenges the narrative of homegrown rivals
 "Uber looks to break the outsider image with TV ad campaign")
Mercedes invests in flexible manufacturing line to offer personalisation
About 15 to 20% of the completely built unit customers seek unique customisation options
 "Mercedes invests in flexible manufacturing line to offer personalisation")
75% end-user organisations would be willing to pay more for 5G: Survey
Only 24% of the respondents would be unwilling to pay more for 5G than for 4G
 "75% end-user organisations would be willing to pay more for 5G: Survey")
Sachin on board, Sony bets on stardust
What does the endorsement deal hold out for the broadcaster, and the master blaster?
 "Sachin on board, Sony bets on stardust")
Wagga Wagga's mantra for diabetes: Healthy oil for a healthy heart
In its ad campaign, edible oil manufacturer dwells on love for food and compulsion to restrict diet
 "Wagga Wagga's mantra for diabetes: Healthy oil for a healthy heart")
A resilient business model
Customer- and innovation-led transformation is key to a profitable business
83% of Indian workforce prefer to quit jobs, become an entrepreneur: Survey
Stable business environment, raising of FDI caps, GST, Make in India, Digital India also contribute
 "83% of Indian workforce prefer to quit jobs, become an entrepreneur: Survey")
AND, W, Biba step up game as global brands go all out to woo customers
Last month Anita Dongre opened her first store in New York's Broome Street, Anita Dongre Grassroot
 "AND, W, Biba step up game as global brands go all out to woo customers")
Nationalism extends writ over Friendship Day, Raksha Bandhan ads this year
There are often ads with messages for soldiers or those with storylines wrapped around armed forces
 "Nationalism extends writ over Friendship Day, Raksha Bandhan ads this year")
Mobile advertising market to bounce back between 2018 and 2019: Morden Chen
Interview with Morden Chen, General manager, APAC ad sales, Cheetah Mobile
 "Mobile advertising market to bounce back between 2018 and 2019: Morden Chen")
IPG Mediabrands pads up for a digital future
Agency ties up with MediaMath to launch data management platform in India
 "IPG Mediabrands pads up for a digital future")
Customer experience is number one investment by biz across APAC: Research
It is also the number one investment by businesses in India
 "Customer experience is number one investment by biz across APAC: Research")
Chatbots: An AI tool that companies value for improving customer experience
ICICI Lombard says over 60,000 customers have utilised its two-wheeler specific chatbot
 "Chatbots: An AI tool that companies value for improving customer experience")
Indians prefer quality net content over online freebies
Vantage point: Insights from cutting-edge research
 "Indians prefer quality net content over online freebies")
Can India use sport to craft a different, more unified identity?
It is a good time to look at the branding power games and sporting events hold out for countries
Online hiring sentiment up by 13% in July: Monster survey
Telecom, BFSI post highest hiring growth among prime sectors
 "Online hiring sentiment up by 13% in July: Monster survey")
How regional films are being repackaged to draw brands outside native state
Brands are showing a greater interest in associating with films made in Indian languages
 "How regional films are being repackaged to draw brands outside native state")