Indians prefer quality net content over online freebies

Vantage point: Insights from cutting-edge research

Internet users in India are quite discerning and don’t always choose online services purely on the basis of freebies offered, according to the report, “Cost-strained optimisation: User perspectives on internet use in India.” The report has been backed by Mozilla and carried out by LIRNEasia. The findings suggest when users don’t know the data allowance required to download free apps, they hypothesise as to whether the potential reward would exceed the cost. In addition, technology savvy users are downloading the promoted apps and referring friends to earn monetary rewards, which they convert to talk time or data or e-commerce transactions.