Page 83 - News
Yatra to increase footprint in corporate travel segment
India is the tenth largest business travel market, valued at close to $30 billion in 2015
 "Yatra to increase footprint in corporate travel segment")
Kaun Banega Crorepati keeps its eye on the game
Sony holds the licence for KBC, an adaptation of the British show 'Who wants to be a millionaire?'
 "Kaun Banega Crorepati keeps its eye on the game")
Consumers may be more trusting of ads than marketers think
Customers tend to buy into the promise held out by ads, more than advertisers give them credit for
 "Consumers may be more trusting of ads than marketers think")
Remuneration for ad agencies is going down: Amer Jaleel
It is crucial to understand how technology is impacting decision-making capability of consumers
 "Remuneration for ad agencies is going down: Amer Jaleel")
Data Tracker: The GST impact on advertising
Consumer durables advertisers will be able to advertise more in the same budget
 "Data Tracker: The GST impact on advertising")
How Hennes & Mauritz outran its rivals on the street
The Swedish fashion-retail brand cracks open the Indian market faster than its competitors
 "How Hennes & Mauritz outran its rivals on the street")
Women leadership missing in pharma sector, says Mercer India
Vantage point: Insights from cutting-edge research
 "Women leadership missing in pharma sector, says Mercer India")
Internet of Things security is top-of-mind for consumers across the globe
Any smart device connected to the Wi-Fi at home can be targeted by a hacker
 "Internet of Things security is top-of-mind for consumers across the globe")
Oil firms are embracing digital tech to drive operational efficiency
IOCL is using digital to align its business with welfare initiatives of the govt
 "Oil firms are embracing digital tech to drive operational efficiency")
IIM autonomy closer as Lok Sabha clears Bill, right to award degrees likely
Now goes to RS; more autonomy to 20 institutes; oppn hails it but raises concern at high fees
BSE eyes creation of fintech talent with new MBA programme
According to the World Fintech Report, 2017, most fintech firms start their journey as startups
 "BSE eyes creation of fintech talent with new MBA programme")
Khadi collection: Raymond blends in with the desi spirit
Raymond turns to khadi to stay relevant and ride the rising nationalistic fervour among urban young
 "Khadi collection: Raymond blends in with the desi spirit")
What is happening at Discovery India?
It isn't clear if it can weather a fall in viewership, revenues as it attempts to reinvent itself
 "What is happening at Discovery India?")
Snippets: Faster computing gains traction
Accelerated computing is the ability to speed up applications
 "Snippets: Faster computing gains traction")
Buy your way to growth in India
For consumer products companies, right capabilities will aid scalability
Nuvoco Vistas' new ad campaign: 'Good' cement to build 'good' homes
The new ad campaign steps away from the popular narrative of durability to focus on goodness
 "Nuvoco Vistas' new ad campaign: 'Good' cement to build 'good' homes")
Parle takes one step at a time
Carpet bombing will not work, so company goes slow with Fresh Harvest rollout
 "Parle takes one step at a time")
Why Michael Kors picked up Jimmy Choo
The trends have played well for e-commerce giants like Amazon, fast-fashion brands like H&M and Zara
 "Why Michael Kors picked up Jimmy Choo")
Samsonite packs a punch with new retail strategy
As Indian market grows for luggage brand, it is getting future-ready with online, offline channels
 "Samsonite packs a punch with new retail strategy")
Tata Tiago rolls to the millennial beat
Data driven customer engagement strategies, digital marketing help Tata Motors cut a niche for Tiago
 "Tata Tiago rolls to the millennial beat")