Yatra to increase footprint in corporate travel segment

India is the tenth largest business travel market, valued at close to $30 billion in 2015

With online and offline companies aggressively playing the discount game, Yatra.com is exploring ways in which it can chart a different growth path and create a wider niche for the brand in the country’s booming travel business. It has a new campaign with brand ambassador Ranbir Kapoor, launched earlier this year that pitches the brand as a one-stop solution for all travellers. And it has recently acquired a firm, Air Travel Bureau, to help shore up its corporate travel business. As Yatra gets more vocal about the brand and its promise for business travellers, the question really is whether it