Page 85 - News

Snippets: Mind the breach gap

About 49% are not confident that their data would be protected, should their perimeter be breached

HMSI shifts focus from aggression to style in CB Shine SP ad campaign

Honda CB Shine contributes to 55% of Honda's motorcycle sales

Influencing buyers' purchase decision

Digital disruption has little to do with technology and more with humans

Rajiv Rao, the man behind Zoozoo ads quits Ogilvy India

Rajiv Rao steps down as national creative director to pursue film-making

Pro Kabaddi Season 5 on the mat soon: 12 teams expected to get 70 sponsors

Vivo on board with Rs 300 cr for 5 years; Star India looking to reap the rewards of its involvement

Chaayos, Chai Point: Branding tea for the millennial

Host of tea retail brands are personalising the brew and the experience; hoping to carve an identity

The app is becoming the piece for loyalty to a brand: Becky Tasker

Stickiness is very important as it can indicate if you need to optimise and improve: Becky Tasker

Tata Steel cracks the door open, extends the brand

The old steel major goes direct-to-customers as it drills its way into the home solutions market

Statspeak: Banking on branches

Digital branches continue to dominate banking channels, says study

Finance and human resource leaders shape digital disruption

Vantage point: Insights from cutting-edge research

GST impact: Shoppers Stop breaks down silos

Fashion retailer uses technology to adopt unified inventory management systems across warehouses

No place to hide

Brands can no longer use transparency as an empty slogan, they need to walk the talk

Cannes Ad Fest: 'Adidas Odds' highlights challenges faced by para athletes

Campaign aims to create shoes with two lefts or two rights, depending upon requirements of athlete

Telcos' 5G-based revenues to touch $269 billion by 2025: Report

From 2019 to 2025, revenues will be generated with CAGR of 161%, says report

Motilal Oswal's ad campaign: Perfecting the art of investment

Its latest campaign makes a case for reaching out to experts to make smart investment calls

Ramco seeks to cement a place in the east; focus to be on quality and costs

Doorstep customer service is also at the core of Ramco's expansion strategy

Why centre-brain marketing is the key

Marketers must tap strategy, technology, processes and people using data for creativity

Cannes Ad Fest: Highway branding of Leo Burnett's road safety campaign

We look at Leo Burnett's 'Roads that Honk' that received plaudits for safe roads innovation

Cannes Ad Fest: Simplicity of 'Savlon Healthy Hands Chalk Sticks' campaign

The O&M campaign won over the jury for innovatively promoting a simple idea

Cannes Ad Fest: A life-saving charm of McCann Worldgroup India's campaign

Cannes Ad Fest 2017: We look at 'Immunity Charm' campaign that made India's stellar performance