Page 90 - News
[24]7 to hire over 3,000 digital chat agents in India
Recruitment to be made from campuses in Bengaluru, Hyderabad
![[24]7 to hire over 3,000 digital chat agents in India](https://bsmedia.business-standard.com/_media/bs/img/article/2016-02/21/full/1456075876-0701.jpg?im=FeatureCrop,size=(328,185) "[24]7 to hire over 3,000 digital chat agents in India")
Jabong crunches the numbers on fashion
Customer insight drives the e-retailer to launch 'mood' stores, rethink the way it sells its wares
 "Jabong crunches the numbers on fashion")
M&M aims at solution sales
Auto major is looking to cater to the entire value chain in farm equipment space
 "M&M aims at solution sales")
Campaign logic: A spirited call for timely action
PNB MetLife's new campaign gives a fun twist to a serious subject
 "Campaign logic: A spirited call for timely action")
Snippets: Mobile biometric pay
Size of the opportunity has been boosted by the greater availability of fingerprint sensors
ICICI Pru, SBI Life topple LIC from the top spot
Private insurers improve loyalty scores in the metros, go up the pecking order
 "ICICI Pru, SBI Life topple LIC from the top spot")
Tata most valuable brand, Airtel at number 2
Tata group has held on to top spot, brand value dropped by 4% over 2016: Brand Finance India 2017
 "Tata most valuable brand, Airtel at number 2")
The making of Brand Nawaz
How a small-town theatre actor is navigating his way in the world of endorsements
 "The making of Brand Nawaz")
How the game around sports is changing
While cricket still dominates Indian sports viewership pie, contribution of other sports is over 20%
 "How the game around sports is changing")
Brands in the firing line
Cases of Kenstar, Snapdeal, Lloyd throw clues on what drives brands to up the ante on ads, promotion
 "Brands in the firing line")
OTT ecosystem must be different from that of TV: Nachiket Pantvaidya
The video spread on the Internet is not a geographic phenomenon but a psychographic one: Pantvaidya
 "OTT ecosystem must be different from that of TV: Nachiket Pantvaidya")
Statspeak: Cyber scares
Two-thirds of businesses are unable to detect a cyber incident in real time
 "Statspeak: Cyber scares")
70% of Indian automobile sales will be digitally influenced by 2020
Vantage point: Insights from cutting-edge research
 "70% of Indian automobile sales will be digitally influenced by 2020")
Lintas, Initiative win Sanjiv Goenka Group's Rs 100 cr Too Yumm ad account
The two agencies pip rivals McCann Worldgroup, Ogilvy & Mather, among others to bag the deal
 "Lintas, Initiative win Sanjiv Goenka Group's Rs 100 cr Too Yumm ad account")
Rs 20 cr in ticket sales for Justin Bieber: Price no barrier for Indians?
Live music events are pulling in crowds and brands; despite ticket prices going up by 33%
 "Rs 20 cr in ticket sales for Justin Bieber: Price no barrier for Indians?")
Spin-offs of joint workplace
Young firms are taking to co-working spaces that offer ready infrastructure and mentorship
 "Spin-offs of joint workplace")
Act now, plan later, document never
In the digital world, businesses can no longer wait to perfect product or services
 "Act now, plan later, document never")
Indian Air Force: Batting for equality in the sky
IAF's new commercial inspires women to break free from traditional roles
 "Indian Air Force: Batting for equality in the sky")
Convenience stirs the mix at MTR: Repositions brand to cater to urban young
Launched a range of breakfast foods to pave the way for future product and brand transformation
 "Convenience stirs the mix at MTR: Repositions brand to cater to urban young")
Cola brands look for life in a parallel universe
Global majors Coke and Pepsi are going all out to stock up their health and nutrition bouquet
 "Cola brands look for life in a parallel universe")