 "Nachiket Pantvaidya, CEO, ALT Balaji")
What are the consumer insights that have gone into creating the over-the-top (OTT) platform ALTBalaji?
Our research shows the audience in urban as well as rural areas show equal propensity to consume video content. The consumption pattern and content preferences are also quite similar. The viewer for Hindi fiction and regional language content is more or less the same. This goes to show that video spread on the internet is not a geographic phenomenon but psychographic phenomenon. In between there are always going to be cases where we will have some people in large cities who will not be big on
