The making of Brand Nawaz

How a small-town theatre actor is navigating his way in the world of endorsements

He was an unusual choice for a menswear (suits) brand. Not your typical tall and muscular hero that strides across the screen and sets hearts aflutter, Nawazuddin Siddiqui was not quite cut out to be a fashion icon. And that is why Siddiqui is particularly tickled when he was chosen by a suitings brand that had used big Bollywood stars in the past. He knows he shocked many when he modelled for Mayur Suitings in 2015 as that was just the way he wanted it to be. And since then that is precisely what he has aimed to do with