Page 94 - News
Goafest 2017: Data the medium and message in the ad world
The advertising, media and marketing summit in Goa, dwelt on the marketer's perspective on advertising
 "Goafest 2017: Data the medium and message in the ad world")
Goafest 2017: What makes Patanjali, ITC and Mobikwik click in India
All three companies congregated in Goa for the inaugural session of the fest
 "Goafest 2017: What makes Patanjali, ITC and Mobikwik click in India")
Pitching the Liva effect: Know Birla Cellulose's approach towards branding
How often does one buy clothes for an ingredient rather than the label it wears?
 "Pitching the Liva effect: Know Birla Cellulose's approach towards branding")
Samsung, Sony and LG are some of the most trusted brands: TRA report
The Tatas appear to have weathered the storm
 "Samsung, Sony and LG are some of the most trusted brands: TRA report")
IPL 2017: Gujarat Lions rolls out prediction game for fans
IPL team Gujarat Lions has created a digital platform for fans to interact with each other and the team
 "IPL 2017: Gujarat Lions rolls out prediction game for fans")
Imperfect IPL pitch: Sony scores on advertising table, some teams don't
Sony Pictures Network manages to get Rs 100-cr bump in advertising revenues in IPL 2017
 "Imperfect IPL pitch: Sony scores on advertising table, some teams don't")
Campaign logic: Simple solutions for simple problems
IDFC Bank's campaign for Aadhaar Pay builds a case for digital payments in a light-hearted manner
 "Campaign logic: Simple solutions for simple problems")
Unilever, P&G, other companies prepare plan to use digital space
Challenge for advertisers is to get brands to talk to consumers in a consistent voice across media
 "Unilever, P&G, other companies prepare plan to use digital space")
Mutate to innovate
There is an abundance of options for brands looking to adapt their food labels to local tastes
 "Mutate to innovate")
Statspeak: Rush for 4G
4G monthly data usage per subscriber was over 1,400 MB in 2016
 "Statspeak: Rush for 4G")
Vantage point: Insights from cutting-edge research
With data breach, 36.6 million data records compromised in India in 2016
 "Vantage point: Insights from cutting-edge research")
Keeping consumers POSted
Companies are innovating with tech tools to cover a crucial touch point for customer experience
 "Keeping consumers POSted")
IIM-Ahmedabad board nod for post-graduate programme fee hike of 7.7%
The fee for the two-year programme will now be Rs 21 lakh
 "IIM-Ahmedabad board nod for post-graduate programme fee hike of 7.7%")
In China, 'Disney' deals turn out to be fantasy
The Hangzhou Daily reported that a building in Ningbo was emblazoned with a Disney logo
 "In China, 'Disney' deals turn out to be fantasy")
Byju Raveendran, the making of an 'accidental' coach
The Math whiz is set to revolutionise teaching globally
 "Byju Raveendran, the making of an 'accidental' coach")
More than managing, the focus has to be on developing people: Edward Hess
Technology will replace many human workers, says Hess
 "More than managing, the focus has to be on developing people: Edward Hess")
India to become third-largest employer of flexi-staff by 2018
While hiring has been constrained across sectors, the industry has annual growth rate of 12-15%
 "India to become third-largest employer of flexi-staff by 2018")
Tapping into Gen Z sentiments
Marketers must understand how aware this generation is of its unlimited options
 "Tapping into Gen Z sentiments")
Licensed to sell: Beauty and the Beast, Chhota Bheem product enter markets
Global studios and indie content shops tap into growing fan base for movie, TV characters in India
 "Licensed to sell: Beauty and the Beast, Chhota Bheem product enter markets")
FMCG cold war: HUL takes on Amul
Two giant brands get into a slugfest over the goodness of icecreams and frozen desserts
 "FMCG cold war: HUL takes on Amul")