Imperfect IPL pitch: Sony scores on advertising table, some teams don't

Sony Pictures Network manages to get Rs 100-cr bump in advertising revenues in IPL 2017

The buzz around the Vivo Indian Premier League’s (IPL) 2017 edition is getting deafening, especially as broadcaster Sony Pictures Network India (SPN) says it has hit bullseye with advertisers. It has scaled up its rates and sold out its entire inventory even before the first ball has been bowled and estimates its ad revenue to touch Rs 1,300 crore this year, Rs 100 crore more than 2016. But the eight teams gearing up for the grueling fight ahead are not hitting the applause buttons yet.

“Established franchises like Mumbai, Kolkata and Bengaluru, have seen the usual growth in sponsorships. Their