 "Pic Courtesy: GoaFest's Twitter account")
As advertisers and agencies across the world grapple with the challenge of reaching out to consumers in a cluttered world, visual messaging has emerged as a clear winner to grab their attention. Given that the brain is wired to register and remember visual messages and cues faster and more effectively than written messages, using them in advertising works, said Laura Ries, daughter of marketing guru Al Ries and one of the star speakers at Goafest on Saturday.
Ries said that effective communication starts with positioning the brand appropriately, something that many advertisers continue to grapple with. “Positioning starts with identifying
