Goafest 2017: What makes Patanjali, ITC and Mobikwik click in India

All three companies congregated in Goa for the inaugural session of the fest



Viveat Susan PintoUrvi Malvania Bambolim
When three of India’s top marketers — Patanjali, ITC and MobiKwik — appear willing to share their experiences on how they have survived and thrived in a  competitive market like India, all attention is on them. People want to hear them and understand what makes them click with Indian consumers.

Thursday saw the three companies congregate at the Grand Hyatt in Bambolim, Goa, for the inaugural session of the three-day marketing, media and advertising festival, Goafest. Nobody walked home disappointed, especially after hearing Patanjali Ayurved Chief Executive Officer Acharya Balkrishna, the keynote speaker.

Addressing a packed ballroom, Balkrishna said he viewed his work at Patanjali as a mission, not a profession. “Our mission at Patanjali is to instill pride in Indian people

First Published: Apr 07 2017 | 12:49 PM IST

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