Page 95 - News
Stirring up a storm in a Darjeeling cup
A new pecking order among India's tea gardens threatens to take shine off premium Darjeeling label
 "Stirring up a storm in a Darjeeling cup")
Statspeak: Embracing artificial intelligence
Artificial intelligence is taking a central role in consumers' lives
 "Statspeak: Embracing artificial intelligence")
Vantage point: Insights from cutting-edge research
Many Asian senior women business leaders with global aspirations feel trapped in regional roles
 "Vantage point: Insights from cutting-edge research")
How start-ups are facing growing-up pangs
The question is what makes start-ups so vulnerable?
 "How start-ups are facing growing-up pangs")
Tracking the Vodafone-Idea brand juggernaut
Experts from telecom, branding and advertising put one of the biggest brand alliances under scanner
 "Tracking the Vodafone-Idea brand juggernaut")
Campaign logic: A conversation starter in ethnic wear
Biba has launched its first television commercial
 "Campaign logic: A conversation starter in ethnic wear")
TCS ties up with LIBA to launch PGDM course on Business Analytics
Course is aimed to bridge the existing skill gap in the industry
 "TCS ties up with LIBA to launch PGDM course on Business Analytics")
Qatar Airways seeks an Indian home
Gulf carrier wants to leverage its knowledge of regional skies to chart a national flight path
 "Qatar Airways seeks an Indian home")
Deploy technology for quick decision
Organisations need to recognise invisible losses caused by decision-making delays
 "Deploy technology for quick decision")
Digital looks to walk the numbers talk
Growing players in media, entertainment business want to harvest dividend; seek viewership numbers
 "Digital looks to walk the numbers talk")
Advertising body to soon issue rules on celebrity endorsements
Advertisers and ad agencies would also be covered in the final set of guidelines
 "Advertising body to soon issue rules on celebrity endorsements")
Final guidelines on celebrity endorsements likely this week
ASCI guidelines to cover famous people from all fields, not just from sports and entertainment
 "Final guidelines on celebrity endorsements likely this week")
Campaign logic: Plea to parents to stop piling pressure
A new ad by Mirinda presents a sober reflection on the issue of teenagers faced with exam woes
 "Campaign logic: Plea to parents to stop piling pressure")
Whirlpool in a modern avatar
The consumer durables player has modified its decades-old logo
 "Whirlpool in a modern avatar")
Statspeak: Behaviour onboard
A majority of Indians would pay extra to be seated in a "quiet section" if the airline offered one
 "Statspeak: Behaviour onboard")
Vantage point: Insights from cutting-edge research
A lever for professional equality between women and men
 "Vantage point: Insights from cutting-edge research")
The charge of the locals
The southern market has eight big local brands that compete with Coke and Pepsi
 "The charge of the locals")
A year after topper crisis, more rot in Bihar
The BSSC scam blows the lid off the deep roots of corruption in the state
 "A year after topper crisis, more rot in Bihar")
Sports sponsorship grows 19%, accounts for 11.5% of adex
Cricket still leads, but others are bridging the gap at a super-fast pace
 "Sports sponsorship grows 19%, accounts for 11.5% of adex")
Michael Lee Stallard: Boosting connection culture and output
Leaders can motivate employees by promoting bonds based on shared identity
