Deploy technology for quick decision

Organisations need to recognise invisible losses caused by decision-making delays

Income. Innovation. Sales. Marketing. Profit. The top five priorities of any organisation are facing a silent threat from a sustained lag in the speed of decision-making. Companies are recognising that a longer turnaround time in making decisions — external or internal — is leading to productivity losses, which, in turn, are affecting their profit margins.

According to research by Forrester, 48 minutes of every work hour in a typical product team is spent waiting for decisions to be made. On an average eight-hour work day, the figures translates to an astonishing 3.5 hours of “wait time” — productivity time spent