Digital looks to walk the numbers talk

Growing players in media, entertainment business want to harvest dividend; seek viewership numbers

Even as media companies in India grapple with the dynamics of entertainment and its monetisation on the digital platform, consensus emerged on the need for a common currency to measure digital viewership. Discussing the topic of ‘Chasing viewership in the digital paradigm’, on the second day of the ongoing FICCI-Frames convention on media and entertainment, experts from the industry agreed that as consumption habits evolve, a common currency to measure the changing habits, is the need of the hour.

The number of internet-enabled mobile phones crossed 300 million in 2016 and is expected to touch 700 million in 2021. Mobile