 "Graph")
Leading consumer durables player Whirlpool has recently introduced a new logo, modifying its decades-old earlier version to reflect modernised brand values and hold fresh appeal beyond “mums” to include millennials. The multinational brand, which has been in existence for more than a century and is primarily associated with refrigerators and washing machines, is also looking to tap newer categories like air purifiers and dish washers in an emerging market like India.
The developments with the new logo follow the company's foray into the e-commerce segment in India with its own store late last year. Kapil Agarwal, vice-president, marketing, Whirlpool of
