Page 99 - News

Linking insight with storytelling is still the domain of ad agencies: Nair

Agencies need to relook at the way in which they are structured and become nimble

Marketing head

CleverTap has appointed Almitra Karnik as head of marketing and global growth

Ambi Parameswaran: Competing with a 'free' brand

Dissing rivals by suggesting free products are inferior cuts no ice with consumers

Acing online real estate battle

Virtual reality, chat bots, machine learning are helping firms deliver a differentiated UX

80% of Indian millennials work harder than bosses: Survey

More than than 12 hours are spent at work by 16% of the millennials aged 21-24

GroupM lowers adex growth forecast for 2017

Ad expenditure is expected to grow at the rate of 10% this year versus 12% seen last year

Spreading the banner

Eros adopts a multi-model strategy to hedge its risks and survive the storm in Bollywood

Online recruitment activity sees 11% rise in Jan: Monster.Com

Monster Employment Index for Jan stood at 254 points, up 11% over the corresponding month a year ago

McKinsey top recruiter in Cluster 1 of IIM-A placements

First cluster also saw regular recruiters such as Accenture Strategy, Bain & Co., Credit Suisse etc

Taking on the giants

A band of local brands is using traditional knowledge from private investors to guard their turf

Guardians along the coastline

A new ad campaign tries to clear notions associated with the Indian Coast Guard

Vantage point: Insights from cutting-edge research

Women less likely to apply for executive roles if rejected before

The Ambassador's French rally

With Peugeot taking over, will the iconic brand find a second life?

Statspeak: Cyber security boost

SonicWall saw the volume of unique malware samples collected fall to 60 million

PM-led Appointments Cabinet Committee appoints directors for 10 IIMs

IIM-A faculties G Raghuram, Dheeraj Sharma to helm IIM Bangalore, IIM Rohtak

TV ads to see double-digit growth in 2017, says Deloitte report

Popularity of OTT platforms to keep rising; mobile content to see 83% annual stride in next 5 years

As UP polls approach, BJP has most ad inserts on TV in fifth week of 2017

At 11,563 insertions during the week, the BJP outstripped other brands like Idea, Horlicks

Juniors' promotion does not entitle senior to the same: Delhi High Court

Delhi High Court has said while dismissing a plea by an employee of a hydropower company

IIM Bill in Lok Sabha; premier B-schools await clarity

Bill will provide IIMs power to grant degrees by terming them as institutes of national importance

Croma, MobileStore fight to stay relevant

Big electronics retailers are shutting stores and turning price warriors to keep their brands alive