You are here: Home » Companies » News
Business Standard

How Ola bike is gaining rider confidence in small towns

Interestingly, around four out of every 10 Ola Bike trips are taken in small towns

Topics
Ola | Bike Taxi | cab aggregators

Sukanya Roy  |  New Delhi 

Ride-hailing major Ola, which is one of the earliest players to launch service, is seeing huge demand in smaller cities and towns across several states. Bike is quietly tapping India’s hinterland where users see bike taxis as the most convenient and cheapest mode of commute in the absence of proper taxi service.

For example, Bike is operating in towns such as Gaya, Bikaner, Mughalsarai, Tirupati, Ambala, Pathankot, Ajmer, etc.

In tier II cities and beyond, services are popular because of the lack of public transport infrastructure. Arun Srinivas, chief sales and marketing officer of Ola, says, “Bike has seen large-scale adoption among people living in India’s hinterlands which have not had access to convenient, affordable and reliable on-demand transportation so far, unlike the larger cities.”

Ola Bike, which was first launched in 2016, is now accessed by over 150 million users. The firm now claims Ola Bike has expanded to over 200 cities and towns across the country, with a network of over 300,000 bike-partners.

The company is aiming to grow threefold of its current scale to over one million and grow deeper into India’s hinterland in the next 12 months. Most of this new growth is expected to come from the smallest towns and even villages, where the only mode of transport is state-run buses.

Interestingly, around four out of every 10 Ola Bike trips are taken in small towns. Ola, which competes with US rival Uber, said the growth for its bike category had increased steadily from 20 per cent to 40 per cent in the past six months.

Arun Srinivas said, Ola Bike is creating opportunities like never before for the youth of the nation. Because bike taxis are more affordable than cabs, and can zip through congested roads, they are popular among millennials.

According to the company, Ola Bike on an average, is 30 per cent faster and 50 per cent more cost-effective than four-wheelers for distances between 6 and 8 kilometres.


Listen to the podcast to know more

MONTHLY STAR

Business Standard Digital

Business Standard Digital Monthly Subscription
149.00  
subscribe
Complete access to the premium product
Convenient - Pay as you go
Pay using Master/Visa Credit Card & ICICI VISA Debit Card
Auto renewed (subject to your card issuer's permission)
Cancel any time in the future
Requires personal information

What you get?

ON BUSINESS STANDARD DIGITAL

  • Unlimited access to all the content on any device through browser or app.
  • Exclusive content, features, opinions and comment – hand-picked by our editors, just for you.
  • Pick 5 of your favourite companies. Get a daily email with all the news updates on them.
  • Track the industry of your choice with a daily newsletter specific to that industry.
  • Stay on top of your investments. Track stock prices in your portfolio.
  • 18 years of archival data.

NOTE :

  • The product is a monthly auto renewal product.
  • Cancellation Policy: You can cancel any time in the future without assigning any reasons, but 48 hours prior to your card being charged for renewal. We do not offer any refunds.
  • To cancel, communicate from your registered email id and send the email with the cancellation request to assist@bsmail.in. Include your contact number for speedy action. Requests mailed to any other ID will not be acknowledged or actioned upon.

SMART MONTHLY

Business Standard Digital

Business Standard Digital - 12 Months
1499.00
subscribe
Get 12 months of Business Standard digital access
Single Seamless Sign-up to Business Standard Digital
Convenient - Once a year payment
Pay using an instrument of your choice - Credit/Debit Cards, Net Banking, Payment Wallets accepted
Exclusive Invite to select Business Standard events

What you get

ON BUSINESS STANDARD DIGITAL

  • Unlimited access to all content on any device through browser or app.
  • Exclusive content, features, opinions and comment - hand-picked by our editors, just for you.
  • Pick 5 of your favourite companies. Get a daily email with all the news updates on them.
  • Track the industry of your choice with a daily newsletter specific to that industry.
  • Stay on top of your investments. Track stock prices in your portfolio.

NOTE :

  • This product is a monthly auto renewal product.
  • Cancellation Policy: You can cancel any time in the future without assigning any reasons, but 48 hours prior to your card being charged for renewal. We do not offer any refunds.
  • To cancel, communicate from your registered email id and send the mail with the request to assist@bsmail.in. Include your contact number for easy reference. Requests mailed to any other ID will not be acknowledged or actioned upon.

Dear Reader,


Business Standard has always strived hard to provide up-to-date information and commentary on developments that are of interest to you and have wider political and economic implications for the country and the world. Your encouragement and constant feedback on how to improve our offering have only made our resolve and commitment to these ideals stronger. Even during these difficult times arising out of Covid-19, we continue to remain committed to keeping you informed and updated with credible news, authoritative views and incisive commentary on topical issues of relevance.
We, however, have a request.

As we battle the economic impact of the pandemic, we need your support even more, so that we can continue to offer you more quality content. Our subscription model has seen an encouraging response from many of you, who have subscribed to our online content. More subscription to our online content can only help us achieve the goals of offering you even better and more relevant content. We believe in free, fair and credible journalism. Your support through more subscriptions can help us practise the journalism to which we are committed.

Support quality journalism and subscribe to Business Standard.

Digital Editor

First Published: Tue, November 26 2019. 14:05 IST
RECOMMENDED FOR YOU
.