If Brillat-Savarin&rsquo;s old dictum, &ldquo;Tell me what you eat and I&rsquo;ll tell you what you are&rdquo; is true, then there&rsquo;s little question about it: during the Pujas, we&rsquo;re all shameless gluttons with bottomless pits for stomachs.

Unpacking your thali

Business Standard

Formal, informal or contemporary, a water feature adds magic to even the smallest garden.

Liquid joy

Alex Davis combines hard and soft in his forthcoming collection &ldquo;Hyper Blooms&rdquo;.

'Brutal, urban' steel plants

What do today&rsquo;s seafaring billionaires want most from their yachts? &ldquo;NATO military technology integrated with NASA satellite tracking to create an invisible offensive security bubble with underwater sonic cannons and surface lasers that evaluate and take out anyone who lays siege to the vessel,&rdquo; says Pascal Wiscour-Counter, CEO of Equisea Yacht Management in Monte Carlo. &ldquo;This gear knows the difference between a malicious scuba diver and a curious dolphin.

'Frippery is over'

    This weekly journal that was in the news recently prints a date on the cover of each issue on which it is to be removed from newsstands and replaced by the next issue. Name the magazine and the term it uses for this date.

The Strategist Quiz (#171)

The Indian art market is estimated to be over Rs 2,000 crore.

KIT: The Indian art market

YOU CAN&rsquo;T PREDICT A HERO
Author: Joseph J Grano
Publisher: Times Publication Books
Price: Rs 350
ISBN: 9788126525089.
GETTING NAKED 
Author: Patrick M Lencioni 
Publisher: Wiley
Price: Rs 1,205
ISBN: 9780787976392.
SOCIAL MEDIA 101 
Author: Chris Brogan 
Publisher: Wiley
Price: Rs 1,108
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PRACTICING GREATNESS 
Author: Reggie McNeal 
Publisher: Times Publication Books
Price: Rs 295
ISBN: 9788126525027.
BEATING LOW-COST COMPETITION
Author: Adrian Ryans 
Publisher: Times Publication Books
Price: Rs 325
ISBN: 9788126525041.
THE THREE LAWS OF PERFORMANCE 
Authors: Dave Logan and Steve Zaffron 
Publisher: Times Publication Books
Price: Rs 395
ISBN: 9788126525072.
THE STRATEGIC DRUCKER
Author: Robert Swaim 
Publisher: Times Publication Books
Price: Rs 395
ISBN: 9788126525058.
MARKETING 3.0
Author: Philip Kotler 
Publisher: Wiley 
Price: Rs 1,197
ISBN: 9780470598825.
ENGAGE
Authors: Brian Solis and Ashton Kutcher 
Publisher:

The top 10 business bestsellers

In 1976, Gullu Mirchandani was looking for a brand name for the consumer electronics products he was planning to manufacture. He was clear about two things: the brand would have nothing to do with his surname and the name should sound Japanese.

Onida's desi innovations

PepsiCo has rolled out a new television commercial for its flagship, Pepsi. The new TVC revolves around the concept of Youngistaan, which was introduced two years ago, to bond with the youth.

PepsiCo: Youngistaan, again

A pink tractor costs $3.50, a Breton horse costs $4.40 and a chicken costs $1.40. What am I talking about? Farmville, of course. The biggest rage and the most popular application on Facebook, it is the magic pill which has set Zynga on track to pocket close to $835 million this year. Farmville and Mafia Wars are the latest success stories on the internet and they make money by selling virtual goods online; these goods help users move forward in the games.

Virtual goods, real selling

In August, Nestl&eacute;, the country&rsquo;s largest foods company, launched Maggi Multigrainz instant noodles with corn, wheat and millets like ragi and jowar. The pack retains the brand&rsquo;s flagship colour, yellow, but has been modified to highlight these &lsquo;healthy flours&rsquo;. &ldquo;The traditional ingredients in the product used are a rich source of fibre, calcium and protein,&rdquo; says Nestl&eacute; India General Manager (foods) Shivani Hegde.

Nestle: Multi-gains

The outdoor shoe and apparel maker wants eco-friendliness to become its brand recall.

Woodland's eco drive

Even Ogilvy &amp; Mather&rsquo;s India chief Piyush Pandey, the veteran of many iconic campaigns including Vodafone&rsquo;s Zoozoo and Fevicol, felt a little caught out when the Indian Railways got in touch with him sometime in the middle of September.

Human-train strikes a chord

Microsoft Dynamics is a line of enterprise resource planning and customer relationship management solutions. Microsoft Business Solutions, which is responsible for Dynamics, was formed after Microsoft acquired Great Plains Software in April 2001 and Navision in July 2002. Dilip Popat, director (special sales), Microsoft Business Solutions (Western Europe) is responsible for the deployment of the Dynamics suite of products in the retail industry.

Q&A: Dilip Popat, Microsoft Business Solutions (Western Europe)

Bright green bottles, some with a splash of strawberry and others with mango, dot the L&rsquo;Oreal office at Lower Parel in Mumbai. These are cutouts of Garnier Kids shampoo. The excitement around is palpable. The product has been developed from scratch in India.

Garn(i)ering volumes

Millions of Indian households are setting up wireless networks not just for PCs, but for other WiFi enabled devices, too.

Going wireless, the WiFi way!

Nokia made a lot of noise over the launch of its latest smartphone. You may wonder what the big deal is. But make no mistake with the N8 &mdash; a new operating system, an evolved form factor and a swanky set of mobile apps makes this latest Nokia device absolutely future-ready. The rise and fall of a smartphone hinges on its hardware, software, and the apps and services available. Nokia intends to walk the talk on all three.

Nokia applies capacitive touch in smartphones

    This company gets its name from the first version of Oliver Stone&rsquo;s Wall Street. It was started by two former Wall Street executives and fans of the film. They took one of the fictitious company names used in the movie to launch their business and also pay homage to the original film. Name it.

Answers to last week&#39s quiz (#170)

After a poor experience in 2001, the channel has steered clear of big-bang spends and is focusing on profits rather than stars.

Zee: Once bitten, twice shy?

The Never-Ending Language system runs 24*7 to extract facts from text found in web pages to improve its reading competence.

Computer prepares to read like humans

Across all of Fiji&rsquo;s 333 islands, spattered with sun-kissed beaches and coral gardens, groups of men and women fiercely chasing an oblong ball is a common sight. The rugby-mad nation currently has around 80,000 registered players and fanaticism about the sport is reflected in their top-10 world ranking. At the other end of the heap and still trying to find a firm foothold in the psyche of the nation&rsquo;s sporting tapestry lies Indian rugby, which briefly recreated the fervour of the sport at the 2010 Commonwealth Games in Delhi.

India's rugby story

- Find Specials News, Features, Analysis and more at Business Standard. Full coverage of Goafest 2014

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