The size of the packaged food market in India is estimated at $10 billion and is expected to reach $20 billion by 2014, while the share of packaged food in the food and grocery market is expected to touch 5 per cent by the same time.

KIT: The packaged food market in India

Business Standard

SpiceJet has launched its first series of television commercials. The five-film campaign uses reverse testimonials to drive home the airline&rsquo;s services. Each film describes the travails of a non-SpiceJet traveller. With gentle irony, the voiceover guides the viewer through each character&rsquo;s situation; the film ends with the message that this person always had the choice of flying SpiceJet, which could have solved his problem.

SpiceJet: High-value carrier

Mahindra &amp; Mahindra launched the Gio, its sub-one tonne compact truck, some time last year. By then, it was no secret that a one-tonner to take on Tata Motor&rsquo;s Ace would follow. The Maxximo, the Ace-challenger, was unveiled in the Auto Expo at Delhi in January. It has now been launched. The Ace sells almost 9,000 every month. There is very less room for error.

Mahindra & Mahindra: Maxximo challenge

There is little disagreement that emerging markets such as China and India will be the key drivers of the world economy in the days to come. Jagdish N Sheth, Charles H Kellstadt Professor of Marketing at Emory University&rsquo;s Goizueta Business School and a renowned scholar on global business, goes a step further. He says emerging markets will also be the growth drivers for other emerging markets. Sheth also sees a role for public sector enterprises in India on the global stage. In Delhi for the launch of a compilation of his work, called Legends In Marketing: Jagdish N Sheth, he spoke to Amit Ranjan Rai on his current areas of work in marketing and global business.

'PSUs will emerge as global competitors'

Burger giant McDonald&rsquo;s is all set to roll out its latest web delivery initiative.

A click away

LG wants to be known as the brand that enables enrichment of life. Here&rsquo;s the plan.

Playing it softly

The company&rsquo;s new small car, to be launched in 2011, will provide the company a much-needed second pillar of business after the City.

Honda's 'small' move

The late Suresh Mullick, who was one of the pillars that made Ogilvy &amp; Mather the creative powerhouse that it is today, often described S K (Mani) Ayer as a gifted all rounder.

'The Gary Sobers of the ad world'

&lsquo;Simple living, Ayer thinking&rsquo; was the title given by my ex-colleague Anvar Alikhan to a book that was presented to Mr. S.R. Ayer at the time of his retirement. These four words truly capture the basic principle on which Mani led his life and influenced the lives of those who worked with him at Ogilvy &amp; Mather.

Simple living, Ayer thinking

The fight for marketshare in the branded packaged milk segment has intensified in Delhi and the National Capital Region (NCR) with Mother Dairy trashing Amul's claim that it is the new leader in these areas. Mother Dairy says that it sells 2.8 million litres per day and not 1.45 million litres per day, as indicated by Amul. The latter had said on February 16 that it was leading in the branded packaged or pouch milk segment in Delhi and NCR with sales of over 1.5 million litres per day.

Mother Dairy turns the heat on Amul

Specialty coffee chain Gloria Jean&rsquo;s Coffees, which silently entered India two years ago via a master franchise agreement with Citymax Hospitality, a company controlled by the Dubai-based retail group Landmark, is looking to ramp up operations now. From the current nine outlets, the intention is to scale up to 25 and then 100 by the end of 2013. This will see the privately-held coffee chain, which has 917 outlets globally, go to 16 cities from the current four.

'There may be a shakeout'

A NIFT graduate becomes the toast of New York Fashion Week.

Shining star

The Alchemist of Banality

Contrary to some opinions, short fiction seems to be here to stay and more than one publishing house has launched a series.

Short and sweet

Ramkrishna Dalmia had an eventful life. At one time, his business empire was the third-largest in the country after the Tata and Birla families. After Independence, his fall from grace was swift. He even served a jail sentence in 1956 for financial impropriety.

Little black books

We need to look beyond the ubiquitous parks and playgrounds, to creative spaces that offer both sanctuary and stimulation for children.

Making room for fun

The hand-illustrated walls of a Delhi diner tell many stories. Try it at home.

On the face of it

Small spaces are greater design challenges than their larger counterparts. The smaller the space, the greater the need to maximise storage, mood and even style.

Ten ways to make small big

The new BMW 5 Series has everything... and then some. Bijoy Kumar Y drives it.

Five-star entry

A well run-in cobalt blue Fiat Punto joined the Business Standard Motoring long-term fleet on my insistence. The Skoda Laura was sent back to its maker (I worried that I was spending too much time in VW Group cars!) with a thank you note. The Punto is arguably one of the best-looking hatchbacks in India today &mdash; it is another thing that the car has already received a minor facelift in Europe.

Fiat accomplished

I want a sedan and my budget is around Rs 10-12 lakh. My daily driving is maximum of 20 km. I want to go for a Skoda Octavia Ambiente or a Chevrolet Optra Magnum. Which is a better car for me; and which has better features and is more value for money? I was thinking that if I opt for the Octavia, then I will go for the Ambiente version. And in case of the Optra Magnum, it will be the top-end petrol version.

Two much

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