Jeans and casual wear manufacturer Levi Strauss (India) is looking to launch women&rsquo;s innerwear and socks by the end of current year. The company is also eyeing the personal care segment and has plans to launch deodorants and other products to supplement its existing jeans wear range.

Levi's to launch women's innerwear

Business Standard

A few years ago, health and personal care consumer products company Emami Ltd conducted a study that revealed that almost 30 per cent users of skin care products were men. This egged the company on to launch Fair &amp; Handsome fairness cream for men in 2005. In the first year of its launch, Fair &amp; Handsome clocked impressive sales of more than Rs 50 crore, and opened up a new segment of male grooming products.

What men want, they are getting

The world of digital economy, which has made redundant the daily office commute and routine work-hours, is attracting a large number of women who have chosen to juggle home and family responsibilities.

Womanpower on the web

Now, watch customised election news on your TV. Big TV, a Reliance Anil Dhirubhai Ambani Group venture, is launching election-based interactive services that will be provided by its content partner CNN-IBN. Big TV users can avail of iNews, a value-added service, allowing them to access current news and information, short text-based stories, headlines and tickers which are powered by content from CNN-IBN.

Watch customised election news on your TV

Bartle Bogle Hegarty (BBH), the UK&rsquo;s advertising agency fondly called the black sheep of advertising, is known for its association with brands like Johnnie Walker, Levis, Mentos and Axe. It is also known for the way it has reacted to economic slowdowns. Its inception itself took place in the 1980s downturn in the UK. The market crash in Singapore happened a year after the company set up base there.

'India has a lot to teach the markets hit by recession'

Epson Stylus Photo R1900 is a wide-format photo printer that offers a visibly improved output, thanks to an improved gloss optimizer and a new, advanced variety of ink. Ergo, you have an incredible print quality and speed to help you make lab-quality photos in your office or home.

Inking memories

Google&rsquo;s Gmail is among the best free email services that we have on the web today. But if you ever have had that nagging feeling that there ought to be a better way to work with Gmail, then what follows is just what you have ordered.

Gmail made easy

A new website now claims to provide up-to-date information about the traffic situation across the national capital and even solutions to all your traffic-related problems.

Now, a website to save you from traffic jam

Press Trust of India

The Nano was not the only car that made a splash across newspapers around March 23, the day of its launch. Another car company also carried huge advertisements of one of its bestsellers at the same time. It was Maruti Suzuki telling prospective customers the virtues of its small car, the Alto. Radio ads exhorting two-wheeler owners to upgrade to a Maruti Omni too were put on air.

Who'll rule the road?

Maggi's turned 25 and it is still going strong, but there are challenges ahead.

Maggi@25

A year after its launch, Virgin Mobile still hasn&rsquo;t been able to pull enough subscribers. Can it make a difference to the market?.

Virgin Mobile: Wrong call?

At GoaFest 2009, ads in many categories failed to impress the judges.

No gold rush

The top 10 business bestsellers

INDIA CURRENTLY requires an additional 1.1 million hospital beds.

KIT: Healthcare requirements

    Founded in 1906 as a small Cleveland jobber&rsquo;s shop, this company advertises itself as &ldquo;the world&rsquo;s largest publicly owned creator, manufacturer and distributor of social expression products.&rdquo; Name it.

The Strategist Quiz (#094)

    After a strike in 1950, the workers in this company were given lifetime employment. One of its managers developed ways to increase efficiency without cutting jobs, leading to &quot;pull production&quot; in 1954 and subsequently &quot;total quality control&quot;. Name the company and the manager.

Answers to last week's quiz (#093)

India today successfully test fired a version of nuclear-capable 'Prithvi-II' ballistic missile with a range of 350 kms from the Integrated Test Range (ITR) at Chandipur, about 15 km from here off the Orissa coast.

Prithvi-II successfuly test fired

The Patna High Court today issued a notice to former Bihar Chief Minister Rabri Devi, asking her to clarify her stand on a petition seeking initiation of contempt proceedings against her for allegedly &quot;scandalising and lowering&quot; the authority of judiciary through her election speech in Chapra recently.

HC issues notice to Rabri Devi

I &rsquo;ve written on several occasions about the adverse effects of irrational taxes being imposed on wines, and now have a first-hand example to quote.

Costly hangovers

Some extraordinary gadgets and accessories are now finding their way into luxury bathrooms. Abhilasha Ojha finds the humble space completely transformed.

A spa for your home!

There&rsquo;s never a minute when Ramola Bachchan isn&rsquo;t thinking about her brand Manre. &ldquo;It&rsquo;s more than just a restaurant,&rdquo; she says, touring Manre in the morning hours, instructing her staff with a polite smile, and enjoying the sunlight streaming in generously through the large windows of her Italian restaurant that&rsquo;s housed in New Delhi&rsquo;s Select Citywalk.

A Birkin bag and Gucci glasses

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