Page 143 - Supplements

JBL, Harman Kardon turn to celebrity endorsers to build mass affinity

Driving Harman International's thrust into the Indian market is an understanding of the shifting consumer preferences and digitisation of the music-audio-entertainment eco system

Ad guru Alyque Padamsee - The man with three simultaneous careers

When most people thought of working for one NGO, for one cause, he chose to work for many causes

For me, Ikea's furniture campaign would be the best: Amish Dash Sabharwal

The campaign was the start of building the Ikea tone of voice in India

Adani Electricity powers the brand for a consumer friendly avatar

Armed with a slew of initiatives and an active Twitter account, Adani Electricity looks to build its street credentials in Mumbai

Answers to The Strategist Quiz #587

Answers to The Strategist Quiz #587

The Strategist Quiz #588

The Strategist Quiz #588

She couldn't quit smoking, then she tried Juul

Juul in particular may work better than nicotine patches and gum not only because of the amount of nicotine in a Juul pod

Wives who defend

In the real world, the spectacle of a wife sticking up for a husband who faces allegations of sexual misconduct invariably evokes scorn

Capturing a larger-than-life personality like Freddie Mercury on celluloid

Charismatic and irresistibly charming, Malek brings to life Mercury in the most surreal manner, brilliantly fusing arduous beginnings at home

Textile experts share tips on how to store and maintain vintage weaves

Vintage weaves need time-tested methods of storing, cleaning, maintaining and restoring, with an extra dollop of tender loving care

Where Stan Lee's fictional superheroes lived in the real New York

The Avengers Mansion was a Beaux-Arts palace because Mr. Lee had Henry Clay Frick's Beaux-Arts palace on the Upper East Side in mind. Fans know it as 890 Fifth Avenue

Work culture of the future

Every cog in the wheel must present its unique services at the moment of instructed haste

Objects of desire

It is known that chilli came to India with the Portuguese, there is, for example, no reference to chillies in the recipes of the Mughal court written by Abul Fazl in the Ain e Akbari

A season for the hammer

Auction houses are bringing collections to the market

Duracell power bank review: The power-carrying pink bunny is back

The power bank has a solid build with a single button to check battery status and four tiny LEDs that reflect it

Asus ZenBook Pro 15 (UX580G) review: A performance laptop with two displays

Although the i9 processor and other powerful innards make the flagship Zenbook an outstanding performer, the laptop's USP is its touchpad that doubles up as a secondary display

MSI Prestige PS42: High-performing ultrabook designed with blinders on

The laptop is thin and portable, but don't leave its charging adaptor at home. Oh, and let's not talk about the unremarkable black adaptor

Meet the organised citizens' group that is determined to keep Gurgaon green

I Am Gurgaon has restored the banks of Wazirabad drain into a green track - a far cry from the garbage dump it used to be

Here's why Indian Sign Language needs a wider acceptability in the country

For large-scale acceptance and equality at a nationwide level, we need more than a dictionary

How Ram V Sutar dreamt big and went on to create the world's largest statue

The Statue of Unity, which reportedly cost the government close to Rs 30 billion, was a pet project of Prime Minister Narendra Modi.