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Which do you consider your best campaign and why? When was the campaign launched?
For me, the Ikea talking furniture campaign would be the best. Though it’s a recent campaign, I chose it because of the creative work that went into it. It delivers on the brand promise and at the same time, the work is soul-satisfying, a rare mix. I have worked on campaigns that managed to seep into pop culture and have been super differentiated. This one has managed to further a brand tone that no one else can own this strongly. Each one of the eight films required
