Page 212 - Supplements
2018: Think beyond categories and consumption
In the past marketers have focused too narrowly on a category or customer group, it is time to go wide
 "2018: Think beyond categories and consumption")
2018: Hope, realism and the allure of ayurveda
The game-changing events of 2017 that could shape the world of brands in the new year
Forthcoming cars and bikes for every budget in the new year
There's a car and bike to match every personality and every budget in 2018
 "Forthcoming cars and bikes for every budget in the new year")
2018: Bollywood and Hollywood films you should not miss next year
The author lists the films - Bollywood, Hollywood and regional - that he does not intend to miss in 2018
 "2018: Bollywood and Hollywood films you should not miss next year")
2018: An ambitious art calendar for the new year
If it were up to the author, each day of 2018 would be spent ambling through exhibitions and galleries. He creates an ambitious art calendar for the new year
 "2018: An ambitious art calendar for the new year")
2017: Bread is the dish of the year
For one thing, more chefs have stopped outsourcing bread
 "2017: Bread is the dish of the year")
Man of the moment
As Gujarat went to the polls and the political discourse sank even lower, Rahul Gandhi's voice brought back a semblance of decency
 "Man of the moment")
2018: Sparkling sequins, micro purses and exciting fripperies for new year
A new year is a new opportunity to make a style statement
 "2018: Sparkling sequins, micro purses and exciting fripperies for new year")
CHESS#1281
Viswanathan Anand ended 2017 on a high note, winning the world rapid championship in Riyadh
 "CHESS#1281")
2018 sporting guide: A look at the athletes and events that hold promise
After a year that seemed to celebrate the ridiculous in sport, Dhruv Munjal hopes 2018 will bring forth the sublime
 "2018 sporting guide: A look at the athletes and events that hold promise")
Year End Specials: Some of our favourite spirits from 2017
If you're looking for some fresh ideas to start off 2018, each bottle on this list is worthy of an unforgettable investigation
 "Year End Specials: Some of our favourite spirits from 2017")
2018: A failsafe travel calendar for the new year
Fill your year with new discoveries, destinations and experiences - close to home and further afield, exotic and affordable
 "2018: A failsafe travel calendar for the new year")
Year End Specials: The business books of 2017 worth reading
Fair warning: These books are not beach reads, but they do make significant contributions to the fields they cover
 "Year End Specials: The business books of 2017 worth reading")
Book releases to look forward to in 2018
There are several books that the author wishes were being written but aren't. Fortunately, there's plenty coming up this year that he's eagerly awaiting
 "Book releases to look forward to in 2018")
Year End Specials: Women and men who made 2017 historically significant
A list dominated by women of people in 2017 who broke the stereotypes
 "Year End Specials: Women and men who made 2017 historically significant")
Decade in numbers: How business groups, sectors and stocks have fared
The one common theme across companies that have rewarded shareholders is consumption
 "Decade in numbers: How business groups, sectors and stocks have fared")
Year End Specials: The small screen grew bigger in 2017
From Prime Minister Modi to Virat Kohli, television viewing clustered around a new set of viewership magnets in 2017
 "Year End Specials: The small screen grew bigger in 2017")
Viewing on the move: The rising market of video-on-demand
A fast-paced life coupled with long hours at work and a need for change has driven the video-on-demand market in India
 "Viewing on the move: The rising market of video-on-demand")
The complete roundup: Jio, falling handset prices drove digital disruption
This year will be remembered as one in which digital came in more prominently than the years gone by
 "The complete roundup: Jio, falling handset prices drove digital disruption")
Managing data: How data became the key tech driver
All the companies worked towards learning more about their users to better target them
 "Managing data: How data became the key tech driver")