We are seeing diversity as a distinct strategy from corporates to dimensionalise their businesses
It seems we are heading for a situation where instinct cannot be distinguished from decision-making
Marketers were confounded by the dualities that shaped consumer behaviour this year
The list of brands convinced that sharing a blast from the past and thereby tugging at heartstrings is what it will take to get consumers engaged is growing by the month
The Congress scion has won a game of perception after the Gujarat polls and taking over as party chief. But will his brand draw enough investment?
A few prominent brands broke with convention this year, by talking back to belligerent mobs online and irate consumers writes Sandeep Goyal
He says there is real muscularity in the way the brand Indian Terrain is growing and the traction it finds
On Facebook, Virat Kohli tops the list of five most popular stars with 36 million followers
Vantage point: Insights from cutting-edge research
55% Indians take fewer days of the vacation days they get
Indian badminton is booming, both on and off the court
From armoured camels to spy squirrels, war heroes come in all shapes and sizes. Neha Mishra recounts the stories of some of India's most celebrated animals
Garmin Vivoctive 3, Samsung Galaxy Gear Sport, Samsung Gear Fit2 Pro, Timex Blink, Mi Band HRX edition
Festival traditions are in a permanent state of slow flux, subject to the processes of evolution, cross-breeding, mergers and a myriad of social and economic currents
When Singh first started working as a salesman in the US, he was ashamed of the fall in status this signalled
Tiger Zinda Hai is a watchable potboiler with action for ages, a successful lead pair and some good, well-placed music
The groundwork of advocacy groups like the Graama Sewa Sangha is powering craftspeople in their fight for a consistent livelihood, writes Geetanjali Krishna
Kalpana Sunder acquaints herself with little-known but fascinating traditions at Interlaken's Unspunnen Festival
A caveat: the 15.6-inch screen supports only full HD
Pastry chefs are creating desserts to get you in the festive spirit