Page 235 - Supplements

Big Bazaar eyes home decor, kitchen segments to achieve Rs 2,000 cr target

A new campaign by Big Bazaar aims to grab eyeballs for the retailer's largely unnoticed home decor and kitchen segment

The Strategist Quiz (#531)

The Strategist Quiz, September 28, 2017

Amazon everywhere

The e-commerce giant expects its alliance with Shoppers Stop to strengthen its fashion credentials, wants customers to experience the brand offline

Snippets: Cyber security benefits

IoT adopters report a 24% increase in financial benefits from having strong cyber security

Jupiter drives TVS Motor to second spot in scooters

TVS Motor's flagship scooter brand hits the two-million mark, manoeuvres its way through the clutter, keeps its sights trained on male riders in urban and rural India

Can cola brands create fizz without stars?

Cola brands have to keep the unique positioning intact to avoid over-reliance on celebrity endorsers

Actors vs brand: Stars rain on their own parade

Film marketers hunt for a new formula as actors trip over their personal lives and avowed causes in their attempt to promote their films

Learning platforms that look like Netflix seem to be the way to go: Mcgrath

Interview with Sean Mcgrath, Vice-president, human resources, World Bank Group

Statspeak: The reality of data breaches

Compared to the last six months of 2016, the number of lost, stolen or compromised records increased by 167 million

Cloud migration playbook falls short for critical workloads

Vantage point: Insights from cutting-edge research

Data Tracker: The changing face of the beauty market

Globally, 60% of skincare product launches have a botanical/herbal positioning

PepsiCo's Gatorade powers up for the long run

With a new campaign and renewed thrust on sports drinks, PepsiCo looks to make the most of the growing passion for fitness in the country

Sony A1 OLED gives unparalleled viewing experience

This TV also comes with an innovation - it uses the screen as a speaker

Black Box Okhla: Stage-setting gets a whole new dimension

The exciting synergy of light, sound, stage and performance makes The Shakuntala Project an absorbing watch

Kadvi Hawa, Bollywood's first film on climate change

The film revolves around the lives of two families fighting the extremities of harsh weather

Roger Federer and Rafael Nadal on the same side

Nadal first lobbied to play doubles with Federer in 2006

CHESS#1269

The World Cup finals will see Levon Aronian taking on Ding Liren

10 women on a TVS Zest tackle a treacherous terrain and emerge winners

Many riders on their big, thumpy motorcycles took a toss in the slush, while our lot on light and zippy scooters glided across it

'Life is Strange: Before the Storm' looks promising at first glance

The episode is fun to play. Though unrelatable, the back-talk ability does result in some great laughs

Ladakh's Markha Valley: Arduous, but unequivocally gratifying paradise

As we settle into our tents, there is a hailstorm followed by pelting rain. Ladakh is becoming less desert like