 "Clockwise (left to right): Kangana Ranaut spoke about misogyny and her personal battles with former co-stars before Simran, Aamir Khan marketed everything from his look to the sport for Dangal, Akshay Kumar campaigned against open defecation before T")
After nearly a decade of actors engaging in a range of activities to promote their films, from shaving people’s heads and travelling incognito (Aamir Khan) to refuelling old controversies (Kangana Ranaut) and adopting causes (several actors), the industry is taking a long hard look at how it must use actors as movie ambassadors.
A few recent mishits have turned studios and production houses wary of the role an actor can play as part of the marketing team. What is making them nervous? Kangana Ranaut being called out on social media for using an old personal relationship to ratchet up interest in
