Page 321 - Supplements

The Strategist Quiz (#483)

Today, every manager and employee needs to be a strategist: Claire Brooks

Interview with Author, Marketing with Strategic Empathy

TVS hits the road for loyalty

The two-wheeler maker has won customer patronage with relentless focus on after-sales service

Moving on

The Strategist Quiz (#482)

Adapting to consumer tastes

Dark chocolates or chocolates with less milk is the next super food

Siemens sharpens the pitch

With its first corporate campaign in three years, the company wants to position itself as the perfect partner for the Make in India programme

Intex tends the endorsement track

The company chants the cricket-Bollywood mantra, looks for mass appeal as it spends close to Rs 12 crore a year as endorsement fees

GoAir shifting gears

The airline is taking first steps to achieve economies of scale even as its maintains caution

Data Tracker: Mobile opportunities

Regional media groups pad up for an ad rush

Growing clout of tier-II and -III consumers has revived advertisers' interest in regional media, sparking off innovative alliances and brand initiatives

Statspeak: Shopping guide

Women in emerging economies lack access to formal financial services

Consumers excited about benefits of driverless cars

Indian business leaders succeed on quick improvisations

Raymond: A hundred styles of white

The latest TV commercial by Raymond represents a marked departure from its strategy so far

Big cat diary

A book by Anjali Singh and Jaisal Singh captures the magnificent landscape of Jawai in Rajasthan

Celebrating gastronomy

These perfected culinary confections focus on local ingredients, which have emerged as one of the most significant food trends across the world

Wrapped and ready

Narasimha Rao, a raconteur's view

Sanjaya Baru's account of the people and action behind the 1991 economic policy reform is fascinating, even when it veers towards being biased