Page 377 - Supplements
Twisted coat-tails
Raymond Moore, the former director of the ATP Indian Wells Masters 1000 event
Zara faces the H&M heat
Swedish label H&M is stepping hard on Spanish rival Zara's toes in the premium apparel market
 "Zara faces the H&M heat")
ICC World T20: With 13 brands under his belt, Brand Virat is in cracking form
The most expensive endorser in the team is cashing in on his great form, launching branded merchandise and an animated series on YouTube
 "ICC World T20: With 13 brands under his belt, Brand Virat is in cracking form")
MakeMyTrip aims for the stars to boost hotel chain
With Ranveer Singh and Alia Bhatt as its brand endorsers, the go-to portal for cheap and easy travel is going in for a makeover
 "MakeMyTrip aims for the stars to boost hotel chain")
One-stop solution for parents
It is a handy collection of all that a parent needs
 "One-stop solution for parents")
HP Envy 13: Style and substance at a price
The notebook is a great companion on the road but battery life could be a problem
 "HP Envy 13: Style and substance at a price")
Redmi Note 3: An all-rounder with a small price tag
Barring the camera and a few kinks, the Redmi Note 3 is sure to have many takers
 "Redmi Note 3: An all-rounder with a small price tag")
Burrp fights to reclaim its place in the food chain
The food-tech company is re-entering the market, but has it learnt its lessons?
 "Burrp fights to reclaim its place in the food chain")
 "Auto marketer")
 "Upwardly Mobile")
 "The Strategist Quiz (#453)")
 "Consumers getting increasingly confused by native advertising")
 "Senior management teams barely using data for decision-making")
Managing paradoxical trends
The key contribution of various industries to the growth of the economy of Tamil Nadu throws up divergent trends
 "Managing paradoxical trends")
Taking competition head-on
Brand Factory, Future Group's value retail chain, takes potshots at online retail players by urging customers to 'Snap the deal', 'Flip the kart' and 'Amaz-off' as they hunt for the best discount
 "Taking competition head-on")
A one-size-fits-all approach to change processes is counterproductive: Mark Spears
Interview with Global head, people and change, KPMG
 "A one-size-fits-all approach to change processes is counterproductive: Mark Spears")
Celebrity or hot potato?
Many brands have learnt the hard way that they risk losing equity and mindshare with controversies arising from the actions of their celebrity endorsers
 "Celebrity or hot potato?")