Page 379 - Supplements
Mitali Saran: The long and the shorts of it
The RSS finally does some social good by dropping its knickers
Banking on the consumer's voice
Growing ad clutter on television has led to a resurgence in the use of consumer testimonials as an advertising device
 "Banking on the consumer's voice")
Branding on race tracks, the Tata Motors way
An annual race is helping the country's largest truck maker build an identity for its premium brand, Prima, and change customer perceptions
 "Branding on race tracks, the Tata Motors way")
Can rural India save print media? Non-metro ad spends set to rise
Ad revenues to go up in 2016-17. Automobiles and e-commerce to be big contributors, telecom too, with 4G being the game changer: Report
 "Can rural India save print media? Non-metro ad spends set to rise")
Godrej Security belts up for a safe ride
The old brand is transforming itself, using tech to change its product mix while pitching itself as a smart safety solutions provider for all homes
 "Godrej Security belts up for a safe ride")
BookMyShow bets big on sporting events for growth
The ticketing portal is pitching itself aggressively as a partner for sports events in India and abroad
 "BookMyShow bets big on sporting events for growth")
Moto X Force: The unbreakable Force
With a shatter-proof display, the Moto X Force is a rugged warrior
 "Moto X Force: The unbreakable Force")
Galaxy S7 edge: An all-round performer
At Rs 56,900, the Samsung handset sets the benchmark for Android phones
 "Galaxy S7 edge: An all-round performer")
Two C's that rule Indian television
What happens to viewership trends when cricket and cinema are pitted against each other?
 "Two C's that rule Indian television")
 "Statspeak: Online hook to shopping")
 "Answers to the Strategist quiz (#451)")
 "The Strategist Quiz (#452)")
 "Growing device ecosystem to fuel mobile data traffic growth")
 "Women ahead in key emotional intelligence competencies")
The mobile is the message
Mobile will be the Job No. 1 for marketers who don't want to be left behind
 "The mobile is the message")
Maggi Noodles: Reclaiming faith in an instant
A new Maggi advertisement harps on nostalgia, loss and the joy of rediscovery as a middle-aged man tries to impress his wife with his cooking skills
 "Maggi Noodles: Reclaiming faith in an instant")
India is the growth engine for Asia Pacific at Twitter: Parminder Singh
Interview with MD, Twitter, Southeast Asia, India, West Asia and North Africa
 "India is the growth engine for Asia Pacific at Twitter: Parminder Singh")
Round-the-clock performance review
Why some companies are saying goodbye to annual performance reviews
 "Round-the-clock performance review")
Murty Classical Library: Project interrupted
The Murty Classical Library finds itself at the centre of a battle over India's cultural heritage
 "Murty Classical Library: Project interrupted")