Page 405 - Supplements
A matter of size
It was not until the early 18th century that glass bottles became more widely used and somewhat standardised
BigBasket raises its game
The online grocer eyes $1-bn revenue by 2018; enters Gujarat market, wants to be present in 28 cities by February 2016
 "BigBasket raises its game")
Luxury takes a deep dive
Mercedes, Armani, Chanel, Jimmy Choo are all travelling into the hinterland as demand for luxury grows faster in small towns
 "Luxury takes a deep dive")
The rise of the Alpha Consumer
More and more brands are cultivating a close group of early adopters to get products to move off the shelves
 "The rise of the Alpha Consumer")
Brands look for a spot in the sun
Companies struggle to take their products into urban markets, build brands and create a loyal consumer base for solar products
 "Brands look for a spot in the sun")
Nutrela pitches for health
The brand is expanding its portfolio and reaching out to new consumers
 "Nutrela pitches for health")
 "X marks the spot")
Zica hopes for the Messi effect
Tata Motors reaches out to the millennial buyer; banks on technology, football and smart gadgetry to bring them in
 "Zica hopes for the Messi effect")
Vikram Sampath: The night watchman
Vikram Sampath, who recently stepped down as director of the Bangalore Literature Festival after being caught in the 'intolerance' debate, is a grounded and pragmatic man
 "Vikram Sampath: The night watchman")
 "Action, adventure and more")
Learning to manage consumer surplus
The best businesses in the world almost always win on the demand side
 "Learning to manage consumer surplus")
Twitter twists to Bollywood's tunes
The micro blogging platform is aggressively pushing its promotional tools to an enthusiastic set of producers and movie stars
 "Twitter twists to Bollywood's tunes")
 "How digital is reshaping customer behaviour")
 "Answers to last week's quiz (#437)")
 "India to see a 10.8 per cent salary increase in 2015-16")
 "Globally, organisations lack resilience practices")
Problems and paradoxes
Should business managers bother with paradoxes while solving problems?
 "Problems and paradoxes")
Publishing is becoming bigger and premium: Manas Mohan
Interview with CEO, Publishing, Amar Chitra Katha Media
 "Publishing is becoming bigger and premium: Manas Mohan")
Leela Palace hotel's opulence at heart
From Paresh Maity and Satish Gupta to Satish Gujral and K Laxma Goud, Leela Palace's art collection is steeped in Indian folklore
 "Leela Palace hotel's opulence at heart")