Page 456 - Supplements
Where does the buck stop?
Is the endorser responsible, or is it the company and the government? Welcome to the debate
 "Where does the buck stop?")
Seven for the road
Hyundai India is reaching for the stars with a spate of new launches. Can its new brands deliver?
 "Seven for the road")
Women are coming up to buy superbikes: Vimal Sumbly
Interview with MD, Triumph Motorcyles India
 "Women are coming up to buy superbikes: Vimal Sumbly")
Brands join the star cast
As advertising fatigue grows, marketers are turning innovative with brand communication
 "Brands join the star cast")
Mobile persuaders
The smartphone wielding customer has the attention of large travel companies; now time to win some loyalties
 "Mobile persuaders")
Timesaverz: An app that helps you manage household chores
Pay online or through a cash card. The simple user interface is easy to navigate
 "Timesaverz: An app that helps you manage household chores")
Luxe, Click, Buy
A clutch of homegrown companies are vying for a piece of the online luxury market. The big brands are watching
 "Luxe, Click, Buy")
Campaign logic: B Natural
As natural as it gets
 "Campaign logic: B Natural")
Take a trip down Polaroid lane with Fujifilm's Instax Mini 8
A little expensive but then you get to relive an era of photography
 "Take a trip down Polaroid lane with Fujifilm's Instax Mini 8")
Karbonn's Titanium Mach Two - a looker but short on performance
The apps are cluttered and look more animated than life-like
 "Karbonn's Titanium Mach Two - a looker but short on performance")
Answers to the Strategist quiz (#410)
Thirty years ago a group of 25 automobile engineers from India, along with their Japanese counterparts, worked on a project that was code named K/YN4
 "StatSpeak: Making big data work")
Widening scope
The win widens the scope for the agency to be involved across online campaigns, social media and formulating digital strategies for Flipkart
 "Widening scope")
 "The Strategist Quiz (#411)")
Book Extract: Looking for monopoly profits
The overwhelming importance of future profit is counterintuitive. For a company to be valuable it must grow and endure, but many entrepreneurs focus only on short-term growth, says a new book
 "Book Extract: Looking for monopoly profits")
Health exchanges for retirees
The survey of 349 companies covering 3.2 million retirees found that few companies have taken action with respect to their pre-65 strategies
 "Health exchanges for retirees")
The first two hours of office are the most productive
In terms of experience, 80% of senior and experienced professionals agreed that they felt most productive in the first two hours of office
 "The first two hours of office are the most productive")
We don't just want to sell phones: Manu Jain
Interview with India Head, Xiaomi
 "We don't just want to sell phones: Manu Jain")
Book review: 'Flood of Fire' by Amitav Ghosh
Through the massively ambitious Ibis trilogy, Amitav Ghosh has permanently changed and reshaped the way histories are seen and fictionalised
 "Book review: 'Flood of Fire' by Amitav Ghosh")
The 'Great' debate
Was Rana Pratap a nationalistic warrior worthy of the appellation of "great" or just a chieftain protecting his own honour? The author turns to historians for an answer
 "The 'Great' debate")