Page 488 - Supplements
The changing profile of rural consumers
Companies need to innovate their mobility platform to drive awareness among rural consumers
 "The changing profile of rural consumers")
For my fair lady
Micromax's Canvas Selfie wants to make women 'more presentable' with its Photoshop-like camera features
 "For my fair lady")
Personal care products fast moving online
While earlier FMCG companies felt the e-commerce route was meant more for electronics and fashion, these are quickly changing their mind
 "Personal care products fast moving online")
 "Desperation is not a marketable soft skill")
 "The 21st century curator")
Riding the digital wave
Building a digital eco-system is a complex process - one that spans functions and workflows - and requires collaboration among key stakeholders to succeed
 "Riding the digital wave")
 "Getting targeted promotions right")
40 years ago... And now: Partnering for growth
It was in the seventies that Cadbury (now Mondelez India Foods) launched a campaign to encourage cocoa cultivation in India
 "40 years ago... And now: Partnering for growth")
 "China and India lead in mobile shopping")
Taking control of uncertainty is the biggest leadership challenge: Ram Charan
Interview with Business advisor & consultant
 "Taking control of uncertainty is the biggest leadership challenge: Ram Charan")
 "The Strategist top five")
Book Extract: Adapting to digitisation
Legacy companies must think about how to harness digitisation - in any or all of its forms - to create better experiences for the customer, says a new book
 "Book Extract: Adapting to digitisation")
 "The Strategist Quiz (#398)")
 "Answers to last week's quiz (#397)")
Winning the people wars
How the smartest direct selling corporations are recruiting, rewarding and retaining talent
 "Winning the people wars")
Are social experiments losing the plot?
Social experiments are trying to balance the act of gauging people's reaction to community incidents with garnering views on YouTube
 "Are social experiments losing the plot?")
Breitling Wingwalkers: Out on the wing
Aerial acrobats, or wingwalkers, follow a stringent fitness regime to be able to perform at air flow speeds of 150 mph
 "Breitling Wingwalkers: Out on the wing")
The store that dresses Prime Minister Modi
The Ahmedabad store that made Modi's monogrammed suit is inundated with requests from people who want customised attire
 "The store that dresses Prime Minister Modi")
How about a slim-fit kanjeevaram?
The heavy, hand-woven silk saris from Kanchipuram are getting a contemporary and easy-to-wear makeover
 "How about a slim-fit kanjeevaram?")
Travel: A Parisian rendezvous
Paris is a place brimming with history, irony and a bit of discontent
 "Travel: A Parisian rendezvous")