Page 624 - Supplements
All flash and colour
With item numbers and dramatic dialogues, Bullett Raja is a homage to the mainstream Bollywood films of the '70s and '80s
Wines from New Zealand
Wine has been produced in New Zealand for 175 years, with the oldest existing winery (Mission Estate, Hawke's Bay, North Island) dating back to 1851, but wine has really come into its own only in the
Tales of two cities
A coffee-table book with a novel format unwittingly captures the contrast between Madras and Chennai
Join the league of gentlemen anglers
The author lists what you need to become a leisure fisherman
The sound of India
Two men have set up an archive of Indian music and theatre as well as recorded speeches of historical figures
 "The sound of India")
The King's dynasty
Viswanathan Anand may not quite have an heir yet among Indian chess players, but the country has youngsters with the highest aspirations
The half-life of Kokbahal village
Rusted handpumps, ruins of houses and cases of radioactive poisoning are all that remain of attempts to extract uranium deposits in a Chhattisgarh village
 "The half-life of Kokbahal village")
Navigating the mobile ad network maze
Research shows 90% of people move between devices to accomplish a goal; so reaching customers on-the-go is more important than ever before. Here's how to choose the right mobile ad network for your br
 "Navigating the mobile ad network maze")
It is naive to suggest that audience measurement is an easy thing to do: Eric Salama
Interview with Chairman & CEO, Kantar
 "It is naive to suggest that audience measurement is an easy thing to do: Eric Salama")
We want to be the brand for daily fitness requirements: Erick Haskell
Interview with Managing Director, Adidas India
 "We want to be the brand for daily fitness requirements: Erick Haskell")
Celebrities warm up to licensing
The number of stars extending their name to brands is on the rise. But the motives need sharpening
 "Celebrities warm up to licensing")
W&M sale: Nobody's loss
Parting with Whyte & Mackay to have little impact on Diageo-USL's premiumisation strategy
 "W&M sale: Nobody's loss")
Apple is world's most valuable brand
Microsoft stays second, but its brand value has remained flat over the past three years in Forbes list
 "Apple is world's most valuable brand")
Marketers must prioritise & look for returns as money is short: Thomas Varghese
CEO, Textiles , Aditya Birla Group
 "Marketers must prioritise & look for returns as money is short: Thomas Varghese")
Lupin looks to brands, new markets for growth
Some analysts say while Lupin's focus on brand acquisitions augurs well, investors will bet on launches of new generics in niche segments such as oral contraceptives and ophthalmology
 "Lupin looks to brands, new markets for growth")