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Ogilvy group drags Vivo to court over 'plagiarism'; next hearing on Nov 22
The ad in question featuring Aamir Khan remains on air still
 "Ogilvy group drags Vivo to court over 'plagiarism'; next hearing on Nov 22")
Updated On : 22 Oct 2019 | 2:06 AM IST
EcoSport to PhonePe, children play a key role in moving the needle in ads
Children are no longer awareness builders; recent ads have portrayed them as key influencers in family purchases
 "EcoSport to PhonePe, children play a key role in moving the needle in ads")
Updated On : 22 Oct 2019 | 1:54 AM IST
My favourite ad campaign is Diesel's 'Human After All': Sameer Makani
Any campaign that brings alive the brand ethos is an honest, winning communication, says Makani
 "My favourite ad campaign is Diesel's 'Human After All': Sameer Makani")
Updated On : 22 Sep 2019 | 9:15 PM IST
Brands slice the message, straddle multiple media for customer buy-in
Advertisers speak in many voices across many platforms to get the message across, as consumers seamlessly flit between offline and online worlds
 "Brands slice the message, straddle multiple media for customer buy-in")
Updated On : 13 Jan 2019 | 10:46 PM IST