EcoSport to PhonePe, children play a key role in moving the needle in ads

Children are no longer awareness builders; recent ads have portrayed them as key influencers in family purchases

• The ad opens with a father and son driving across the city in their Ford EcoSport. They spot an injured man on the road who has just met with an accident. As the father drives by slowly, the son appears disturbed by the apathy of the bystanders and asks the father what if the same thing had happened to them. The child’s simple question moves the parent who then steps out and helps the accident victim.

• Meet Gublu, a little boy, who seems to always accompany his grandfather who has this tendency to get into tough situations. Along with