Online accommodation hosting platform Airbnb is tapping into the huge population of millennials and Gen Z in India to drive its growth, according to its Co-Founder and Chief Strategy Officer Nathan Blecharczyk. The company, which has introduced Airbnb Services and Airbnb Experiences along with an all-new app, is bullish that its experiences feature, which allows travellers to explore a city with local guides, will offer good growth opportunities in the Indian market, Blecharczyk told PTI. "India is an incredibly important market for Airbnb...to state the obvious, the largest (population-wise) country in the world, and largest population of young people, specifically millennials and Gen Z, that's the target audience for Airbnb," he said when asked how it is looking at the Indian market. These young people, who want to experience the world, have a spirit of adventure and love the opportunity to stay in a home and have a unique experience, and to be able to bring friends with them, ...
India is one of the "fastest-growing markets" for online accommodation hosting platform Airbnb and the country has the potential to be among its top 10 global markets in the coming years, according to its Chief Business Officer Dave Stephenson. The company is investing in India to tap the opportunity of a rapid rise in tourists travelling to foreign destinations as well as domestic places that are rapidly growing post-pandemic and where 90 per cent of its first-time bookers are Gen Zs. "It (India) is one of our growth markets and we see a huge opportunity for growth in India in the future. In India, nights booked grew by almost 30 per cent YoY (Year-on-Year) in 2023 compared to 2022, which is a positive sign," Stephenson told PTI. For Airbnb, India is going to be "a large travel market", where it has seen a "strong desire" among the "Indian travellers to venture overseas as well as explore domestic destinations, especially those off the beaten path", he said. Though, Stephenson did
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Starting with 2,000 homes in 13 cities, "Airbnb Plus" is intended for guests looking for beautiful homes, exceptional hosts and added peace of mind