Bharti Airtel's decision to scrap select prepaid packs could lead to a hike in average revenue per user (ARPU) in a broad range of Rs 4-12, brokerages have estimated as the telco turned to targeted plan changes to drive premiumisation and monetisation. Some viewed the changes as selective plan rationalisation rather than an across-the-board or formal tariff hike, but said it would aid Airtel's premiumisation strategy by prompting customers to upgrade. Recently, Bharti Airtel withdrew four prepaid plans -- Rs 299, Rs 579, Rs 619 and Rs 649 -- leaving subscribers of the popular Rs 299 plan with pricier options to choose from. The reshuffled prepaid offering deck leaves the entry-level Rs 199 and Rs 219 plans unchanged, but it means that subscribers of the popular Rs 299 plan may now have to opt for the Rs 349 pack, translating into a price rise of about 16 per cent for them. The brokerages - Morgan Stanley, IIFL Capital, JM Financial, and Citi - in their recent notes, have modelled .
Telecom company discontinues its Rs 99-recharge offer in Haryana and Odisha circles
The trials will be conducted at various locations including Delhi, Mumbai, Kolkata, Bengaluru, Gujarat, Hyderabad, among others, according to industry sources
Country's top mobile operator Bharti Airtel will be investing Rs 2,000 crore over three years to launch various digital offerings to improve customer experience even as the telco gears up to launch voice over LTE (VoLTE) services across the country by the end of this year.Airtel has announced a few customer centric initiatives like allowing postpaid customers to carry forward their unused data to the next billing cycle, pooling of postpaid plan within a family and providing protection for smartphones for accidental and liquid damage.Bharti Airtel MD and CEO (South Asia) Gopal Vittal said VoLTE trials are on in 5 cities and the company will be "able to take VoLTE" everywhere in the country in later part of the year.The Sunil Bharti Mittal-led company, which is locked in intense competition ever since Mukesh Ambani-owned Reliance Jio has entered into telecom last year, is enhancing its offerings to retain customers as also improve their experience.As part of Project Next, Airtel will ...