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Airtel may end cheap subscription plans but decision has risks: Analysts

Telecom company discontinues its Rs 99-recharge offer in Haryana and Odisha circles


Analysts said other telecom companies may not follow Airtel’s decision immediately

Subhayan Chakraborty New Delhi
Bharti Airtel’s decision on Monday to discontinue its Rs 99 recharge plan in the Haryana and Odisha circles could be a precursor to the telecommunications (telecom) company hiking tariffs in some months, according to analysts.

The Rs 99 segment forms 7-8 per cent of the overall mobile revenue for Airtel, which last hiked tariffs a year ago.

Analysts say the company’s latest move could be a way of gauging the impact on the low-end 2G segment that such cheap plans typically serve.

“If Airtel is successful at implementing this change across all its circles, we estimate it could boost its mobile revenue by

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First Published: Nov 22 2022 | 4:41 PM IST

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