Page 6 - Blue Star
Blue Star up 5% on winning over Rs 500 crore orders
The company said it has won MEP orders of over Rs 500 crore in India.
 "Blue Star up 5% on winning over Rs 500 crore orders")
AC maker Blue Star hikes digital marketing budget
Air conditioning (AC) and commercial refrigeration major Blue Star is betting big on digital marketing to reach out to consumers and brand promote its new product lines.At present, digital marketing accounts for roughly 10 percent of the company's total advertising and brand communication budget, which was hardly 2 percent about 3-5 years back, Blue Star joint managing director B Thiagarajan told Business Standard here.Digital marketing over social media and internet are acquiring more importance, since Blue Star buyers typically belong to the highest socio-economic category (SEC A), who are active on web, he added."In the next 4-5 years, digital marketing space would comprise about 30 percent of our advertising and branding spent," he said.In the coming summer season, the company plans to invest Rs 45 crore for advertising and branding against Rs 40 crore last year. This budget is further projected to touch Rs 70 crore in the next 4-5 years, Thiagarajan informed.Across consumer and ..
 "AC maker Blue Star hikes digital marketing budget")
Blue Star's Q3 net profit rises four-fold to Rs 14.50 cr
The company reported a total operating income of Rs 926.47 crore for the quarter ended Dec 31, 2016
 "Blue Star's Q3 net profit rises four-fold to Rs 14.50 cr")
Five-fold increase in Blue Star's Q2 net at Rs 19 cr
Total consolidated income from operations of the company, however, has only marginally jumped to Rs 897.82 cr
 "Five-fold increase in Blue Star's Q2 net at Rs 19 cr")
Investors feel Blue Star a cooler pick than Voltas
AC maker Blue Star gaining market share; product mix has improved compared to peers
Blue Star logs Rs 51.4 crore in Q1 net profit
Shares of the company settled at Rs 485.70 on BSE, down 0.22%
 "Blue Star logs Rs 51.4 crore in Q1 net profit")
32nd Op Bluestar anniversary observed amidst tight security
Over 8,000 security personnel, including from paramilitary forces, have been deployed in Amritsar
 "32nd Op Bluestar anniversary observed amidst tight security")
Blue Star bullish on Uttar Pradesh AC market
Around 50% Blue Star room AC sales come from smaller towns as consumers in these pockets are 'aspirational'
AC maker Blue Star feels 30% sales to come from e-commerce
By 2018, half of room ACs sold in country would be inverter ACs
Room AC market to double by 2020; Blue Star to add capacity
Company to invest Rs 150 cr in two plants, gets set to launch air-coolers and air-purifiers by April
 "Room AC market to double by 2020; Blue Star to add capacity")
Blue Star to invest Rs 215 cr to set up facilities in Andhra and Jammu
The company has decided to close down its Thane and Bharuch plants