AC maker Blue Star is betting on new product lines

Air Conditioner manufacturer Blue Star is betting on new product lines, starting inhouse production of some of the components, increase in exports and investments into digital technologies to help it reach the goal of $1 billion revenue by 2020.

The company, which is expecting to reach a turnover of Rs 5,000 crore during the current fiscal, is expecting contribution of adjacent products such as air purifier and air cooler, in overall revenue to grow from current three per cent to 10 per cent in three years. It is also looking at manufacturing some of the components it buys from other companies,